- Content aggregator Alchimie accelerates into the UK acquiring TV Player
- Partnership brings 40,000 hours of library content to the OTT player and app
- Alchimie aims to accelerate into the UK OTT market
International content aggregation firm Alchimie is set to take over the UK-based OTT provider TV Player in a move to accelerate its entry into the UK market.
The acquisition will see Alchimie introduce new UK distribution channels via the TV Player platform for its portfolio of premium factual content, which will focus on the natural world, crime, current affairs, history and children’s content.
Alchimie’s 40,000-hour library catalogue will refresh the content on the streaming video on-demand (SVoD) section of the TV Player platform and app.
Alchimie currently has revenue-share partnerships with over 250 content rights-owners including Arte, ZDF and NHK creating what it claims as one of Europe’s largest portfolios of premium, multi-language, factual content.
Alchimie has recently expanded into Spain, Austria, France, Belgium, Germany and Australia, where it already distributes subscription content to mobile network and digital platform partners, including Google, Amazon, EE, SFR, Orange, Proximus and RTV.
TV Player founder Adam Smith added: “As part of Alchimie, TV Player will be able to offer audiences a much broader range of high quality content over SVoD channels, designed to appeal to special interests and passions.
“Whether you’re a gamer, a nature lover, a classical music lover, or a motorsports fan, you be able to find the best content on TV Player.”
Alchimie’s business aims to theme, curate and promote channels in partnership with rights holders and owners on a revenue share basis, Alchimie’s services provide digitisation, translation, subtitles, dubbing and promotion.
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The company also offers Watch-It!, a branded OTT platform that aggregates third-party channels on a number of platforms.
Alchimie chief executive Nicolas d’Hueppe said: “TV Player gives us the opportunity to accelerate our plans for the launch of Alchimie UK, the visibility to support negotiations with UK rights owners, as well as access to audience data.
“There are tremendous synergies to support the acquisition; our content portfolio enables us to restructure the channel offering behind the paywall, additionally our strong relationships with telecoms companies will introduce a potential new market to TVPlayer.”
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