MWC 2024: Demis Hassabis (right) co-founded DeepMind in 2010 and sold it to Google in 2014

MWC 2024: 5G still awaits killer app as mobile industry looks to AI

AI was the buzz at Mobile World Congress 2024, but making a return on their 5G investment was at the forefront of operators’ minds. Adrian Pennington reports.

The mobile industry does not want to repeat the mistakes of 5G where streamers like Netflix extracted all the value from data carried over their networks.

“5G is the fastest growing mobile standard in history but there are big challenges ahead,” said Mats Granryd, Director General, GSMA, setting the agenda for the Mobile World Congress (MWC) in Barcelona. “Mobile revenue growth has gone down but capex has gone up. We have to keep investing in new infrastructure to keep the world connected. “By 2030 AI could contribute...

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