All Global markets articles
How Google Cloud is helping the media industry digitally transform
IBC2022: Media companies are recognising that they must evolve to optimise acquisition, retention, and engagement of global direct-to-consumer audiences. Google Cloud is uniquely invested and positioned to empower media and entertainment providers with the products and solutions they need to not only undergo, but thrive, in the direct-to-consumer transformation. In ...
Global ad spend to rise 8.4% in 2022, says GroupM
Global advertising spend will keep growing in 2022, despite challenging economic conditions, rising inflation and war in Ukraine, according to predictions from WPP’s media buying unit GroupM.
Grupo Televisa and Univision complete $4.8bn deal
Spanish-language media giants Grupo Televisa and Univision have closed their $4.8 billion merger.
Drones: a saturated market?
Drones have become as much of a mainstream accessory product as tripods or batteries, writes Douglas I. Sheer.
Broadcast and media market valued at $50 billion
The broadcast and media market is currently worth just over $50 billion a year, according to the latest research from IABM DC .
Leaving Europe: a legal eye view of Brexit
Brexit is causing consternation among the major media companies that are established in London and are relying on Ofcom licenses to support their EU-wide activities, says entertainment and media lawyer Ingrid Silver.
James Rosenstock: March of the millennials
Vice Media is on an aggressive expansion path, looking to launch in 50 markets around the world; and it’s not just focusing on mobile and online programming – linear TV is a key part of the offering.