Broadpeak has unveiled the next generation of its BkYou ad personalisation solution, featuring new ad preparation capabilities.
BkYou offers pay-TV operators and content providers an end-to-end solution for ad insertion, supporting the entire process of ad personalisation from the origin server to transcoding, packaging and delivery to end-user devices, with reports to enable deeper insights into ad consumption.
“Consumer demand for personalised content, including ads, has really ramped up globally,” said Jacques Le Mancq, CEO at Broadpeak. “With the latest version of our BkYou ad personalization solution, we’re helping customers address this important trend. New features, such as ultra-fast transcoding, end-to-end management and ad packaging, streamline the delivery of targeted advertising so that operators and content providers can enhance opportunities for monetisation.”
The new BkYou can boost the monetisation of live, cloud PVR and VoD streaming services delivered via the HLS or DASH format. With this latest version, Broadpeak has increased the number of ads that operators and content providers can support in their library offering, enabling more ad choices and additional possibilities for video monetisation. BkYou has also been optimised with faster transcoding and an ad fallback mechanism that is said to maximise the number of ad impressions while reducing errors.
In addition, BkYou now features new ad hosting and ad packaging capabilities. These capabilities have been added on top of the solution’s existing manifest manipulator features, increasing operators’ scalability so that targeted ads can be better addressed during popular live events while also supporting VoD and cloud PVR use cases.
Offering seamless integration with all major ad decision servers, BkYou is IAB certified and compliant with the organisation’s Open Measurement Software Development Kit (OM SDK), the digital advertising industry’s standards for facilitating third-party access to measurement data.