- KC Sullivan to lead global advertising initiative
- Platform allows advertisers to buy across both Comcast owned media companies
- Andrew Mortimer to head global partnerships, Max Raven to lead global news offer
Comcast-owned NBCUniversal and Sky have unveiled the leadership team for their new One Platform Global Advertising & Partnerships offering, which was announced last month.
President and managing director of global advertising and partnerships KC Sullivan will lead the initiative, and bring the offering to market.
Sullivan, who was previously president and managing director of CNBC International, will report into NBCUniversal chairman Linda Yaccarino and ‘partner closely’ with Sky chief business officer Patrick Béhar.
As senior vice president of global partnerships, Andrew Mortimer, who previously served as Sky Media UK’s director of client strategy, will head a team that services international brands looking to plan campaigns across both NBCUniversal and Sky audiences.
He will act as a bridge between the companies’ combined networks, properties and business units. Mortimer will jointly report into Sullivan and Béhar.
Max Raven will lead advertising and partnerships for global news, including the expansion of its Catalyst agency business. Raven was most recently senior vice president for CNBC International’s commercial agency Catalyst.
Raven will now lead all advertising and partnership efforts for the news brand and as well as any future global news offerings from NBCUniversal and Sky, reporting into Sullivan.
Sullivan, Mortimer and Raven will work closely with Krishan Bhatia, who leads business operations and strategy for NBCUniversal. He will continue to report into Linda Yaccarino.
First unveiled last month, the NBCUniversal and Sky global offering is designed to make it easier for brands to plan and buy campaigns across both of the Comcast-owned companies.
Its offering to global clients and agencies via One Platform includes research including cultural trends and insights via a new global intelligence lab by NBCUniversal and Sky; OTT opportunities across Peacock and Now TV; tech solutions such as AdSmart; and access to content, global IP, talent, and news across both media giants.
- Read more: NBCU and Sky partner for ads