All Audiences and Advertising articles – Page 4
-
NewsDisney+ strikes distribution deals in Italy and Spain
The Walt Disney Company’s answer to Netflix is going global with its European launch set for later this month amid a series of exclusive multi-year distribution agreements.
-
News
GroupM launches addressable TV service in Canada
WPP’s media investment arm GroupM has announced the Canadian launch of Finecast, an addressable TV service enabling advertisers to target audiences in connected TV environments.
-
News
Elon Musk at Satellite 2020 | SXSW cancelled | Formula 1 starts
9 – 13 Mar : Your guide on what to look forward to this week in the media, entertainment and technology industry.
-
News
AT&T launches online service to counter satellite subs drop
The new dedicated internet-delivered TV service will launch today by AT T as it moves to counter its declining revenues and customers for its satellite business.
-
News
Discovery nabs Hulu’s Lisa Holme to head streaming strategy
Hulu veteran Lisa Holme has joined Discovery in a newly created role to oversee content and commercial strategy.
-
Executive Interviews
Doubling down at Dplay and wrangling the beast
From founding an OTT startup to strategic monetisation and localising content, SVP digital and general manager at Discovery’s Dplay Winradit Kolasastraseni tells IBC365 that content is king but customer experience is a top priority.
-
News
Comcast acquires ad-supported streamer Xumo
The free advertising-supported streaming service Xumo - founded by Myspace owner Meredith Corporation in a joint venture with Panasonic - has been bought by Comcast.
-
News
NBCUniversal unveils enhanced One Platform technology
NBCUniversal is doubling down on the future of monetisation for advertisers, marketers and consumers, releasing new technology solutions and an all-audience transaction model.
-
News
ViacomCBS accelerates to serve addressable audiences
As its pay-TV subscribers decline, ViacomCBS is reversing compensation through retransmission, betting on its subscriber growth and “maximising the power of our content,” says Bob Bakish CEO.
-
Industry Trends
Sky takes the fight to streamer rivals
Broadcaster’s lavish programming showcase this week was designed to send a message that it is serious about taking on rivals like Netflix and Disney+.
-
News
Facebook to pay Reuters for fact-checking initiative
Reuters has announced a deal with Facebook to fight against misinformation using its newly-launched its Third-Part-Fact-Checking Program.
-
Industry Trends
YouTube: Can Google’s SVOD rule the OTTs?
With 20 million paying subscribers and a record $15.1 billion in ad revenue for 2019, is YouTube the strongest OTT competitor of them all?
-
News
Samsung launches Galaxy S20 with 8K capability
Samsung has launched its new range of flagship smartphone devices, offering the ability to record videos in 8K 24fps.
-
News
Premier League eyes launch of its own streaming service
A “Netflix-style” streaming service is the latest proposition the Premier League’s new chief confirmed is on the cards with the purpose to drive revenue and disrupt BT Sport and Sky subscriptions.
-
News
Netflix responds to foreign governments takedown
Netflix has released its inaugural transparency report, disclosing the films and TV series it has removed from its service at the demand of foreign governments.
-
News
Starz and Lionsgate ink UK streaming output deal
Premium international streaming service Starzplay has entered a theatrical output deal with Lionsgate for a split first pay streaming rights in the UK.
-
Industry Trends
Taking the pulse of kids TV
There is more content for kids to watch than ever before. So why is the kids’ TV market still so challenging for producers and broadcasters? Tim Dams reports.
-
News
IBC extends deadline for Technical Paper submissions
IBC has extended the deadline for submissions for Technical Papers for IBC2020 to 10 February 2020.
-
Industry Trends
Super Bowl LIV ratings mount comeback for NFL ahead of rights negotiations
Super Bowl 2020 saw a slight increase in viewing figures for the American Football showpiece for the first time in four years – good news for the NFL ahead of another round of rights negotiations writes Ross Biddiscombe
-
Industry Trends
OTT: The future is in the eye of the consumer
In part one of a two-part series, Alana Foster looks at the OTT marketplace. With growing competition among services, will success be driven by content or technology?
