Consumer Experience

SKAM source NRK 3 3x2

How far can we push personalisation?

2018-06-15T10:03:00+01:00By

In an increasingly crowded marketplace broadcasters and OTT platforms must work harder than ever before to reach audiences and serve them with content anywhere and at any time.

The Debate Show source Sky Sports 3x2

Sports advertising: A whole new ballgame

2018-05-25T10:40:00+01:00By

Sports advertising, like many other ad sectors, has to tackle the high level of boredom that audiences show for brands, but a new breed of innovative campaigns are targeting fans in fresh ways.

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Viewers have more control than ever before

2018-05-22T09:28:00+01:00

We don’t have to cast our minds back very far to recall a time when, if you didn’t like what you were watching on television, you had two choices: turn it over or turn it off, reflects Michael Crimp.

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