Coming from content-focussed Canal+ to telco Proximus was a big step for Perinne Bichet, who spoke during the IBC conference last week, she is rising to meet the diverse cultural and linguist challenges of serving the unique Belgian market.
One of the recurring themes during the IBC2018 Conference was partnerships and the importance of striking deals to boost reach and the range of content that can be made available to viewers and consumers.
IBC2018: Encouraging viewer interaction and feedback can boost the ratings and impact of shows, says BBC Studios’ Liz Jaynes.
IBC2018: Content owners can breathe new life into traditional broadcast brands like SpongeBob and Cribs by partnering with social media platforms, says the President of Viacom Digital Platforms.
IBC2018: Kids born after 2010 are impatient digital natives who don’t just want fun content – they value the brands which talk authentically to them.
IBC2018: Former Channel 4 Chief Executive David Abraham’s new production company Wonderhood aims to straddle the converging worlds of advertising and production.
Marco Tinnirello, the new Chief Executive of Eurovision Media Services, the business arm of the European Broadcasting Union (EBU), speaks about his vision for the organisation and his thoughts on the media industry today.
Beano, W12 and Imira execs share insight on ways to engage niche audiences, the advantage of digital and tailoring viewing experiences.
The art house film platform founder Efe Cakarel explains why the niche will inherit the earth.
Engaging and generating bite-sized content for Generation Alpha and the secret to success explains Beano Studios Director of Development and Production Chris Rose.
Former Channel 4 Chief Executive and the founder of Wonderhood Studios David Abraham on the convergence of advertising and content creation.
Audiences are growing more and more technologically savvy. Not only that, they are getting even more immersed in new ways they can improve their media needs, demanding new experiences and that their expectations be challenged, writes WeTek Chief Executive Hugo Condesa.
In the wake of Cambridge Analytica and a growing number of serious corporate data misuse scandals, Mary Keane-Dawson is one of a growing number of voices arguing for a revolution in way that personal data is mined, processed and traded in advertising.
The IBC International Honour for Excellence will be awarded to Joan Ganz Cooney and Sesame Workshop for devotion to the educational and social development of children around the world.
People want to access all content on every screen and enjoy the best video and sound quality, explains Netgem CTO Jean-Francois Galtier.
Viewers want nothing short of the best and expect their content of choice to be delivered in the highest quality, explains Endeavor Chief Technology Officer Nick Wilson.