Telco and Media & Entertainment companies need to look for new ways to engage customers to address the challenge of commodity markets and industry convergence. The question is, how?
Read TiVo, BBC and Rai technical papers and watch their presentations on ‘true’ personalisation and the art of matching diverse content types to users expression of interest.
The paper introduces radio personalisation, as part of the strategy to keep radio relevant, taking into account new available technologies and audiences changing their media consumption habits.
Effective entertainment discovery solutions require a deeper understanding of content, and one approach to harnessing this knowledge is extracting semantically-relevant metadata.
IBC2018 speaker Perrine Bichet on the importance of creating a content strategy for the culturally and linguistically diverse and her move from content-focussed Canal+ to telco Proximus.
One of the recurring themes during the IBC2018 Conference was partnerships and the importance of striking deals to boost reach and the range of content that can be made available to viewers and consumers.