Consumer Experience

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A tale of two countries

2018-09-24T15:56:00+01:00By Anne Morris

Coming from content-focussed Canal+ to telco Proximus was a big step for Perinne Bichet, who spoke during the IBC conference last week, she is rising to meet the diverse cultural and linguist challenges of serving the unique Belgian market.

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IBC keynotes stress importance of partnerships

2018-09-21T10:31:00+01:00

One of the recurring themes during the IBC2018 Conference was partnerships and the importance of striking deals to boost reach and the range of content that can be made available to viewers and consumers.

Peter capaldi (the doctor), a mondasian cyberman and john simm (the master) in doctor who season 10

Building a tribe through audience participation

2018-09-16T11:07:00+01:00By

IBC2018: Encouraging viewer interaction and feedback can boost the ratings and impact of shows, says BBC Studios’ Liz Jaynes.

IBC2018 Kelly Day Viacom

Go social to reinvent TV brands

2018-09-16T07:33:00+01:00By

IBC2018: Content owners can breathe new life into traditional broadcast brands like SpongeBob and Cribs by partnering with social media platforms, says the President of Viacom Digital Platforms.

IBC2018 Kids panel

How to grab the attention of Generation Alpha

2018-09-15T13:28:00+01:00By David Wood

IBC2018: Kids born after 2010 are impatient digital natives who don’t just want fun content – they value the brands which talk authentically to them.

IBC2018 David Abraham

Abraham: “Convergence is taking place”

2018-09-15T11:41:00+01:00By

IBC2018: Former Channel 4 Chief Executive David Abraham’s new production company Wonderhood aims to straddle the converging worlds of advertising and production.

D2 - Marco Tinnirello EMS

Providing a one-stop solution

2018-09-14T12:48:00+01:00

Marco Tinnirello, the new Chief Executive of Eurovision Media Services, the business arm of the European Broadcasting Union (EBU), speaks about his vision for the organisation and his thoughts on the media industry today.

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Video: How to engage with niche audiences

2018-09-12T06:00:00+01:00

Beano, W12 and Imira execs share insight on ways to engage niche audiences, the advantage of digital and tailoring viewing experiences.

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Indie powerhouse

2018-09-11T08:44:00+01:00By

The art house film platform founder Efe Cakarel explains why the niche will inherit the earth.

Beano Studios Chris Rose

Video shorts: Chris Rose, Beano Studios

2018-09-11T06:47:00+01:00

Engaging and generating bite-sized content for Generation Alpha and the secret to success explains Beano Studios Director of Development and Production Chris Rose.

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Video: David Abraham, Wonderhood Studios

2018-09-07T09:42:00+01:00

Former Channel 4 Chief Executive and the founder of Wonderhood Studios David Abraham on the convergence of advertising and content creation.

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Devices alone don’t make for great media experiences

2018-09-05T07:00:00+01:00Brought to you by

Audiences are growing more and more technologically savvy. Not only that, they are getting even more immersed in new ways they can improve their media needs, demanding new experiences and that their expectations be challenged, writes WeTek Chief Executive Hugo Condesa.

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Interview: Mary Keane-Dawson, Truth Data Cloud

2018-08-30T14:23:00+01:00By David Wood

In the wake of Cambridge Analytica and a growing number of serious corporate data misuse scandals, Mary Keane-Dawson is one of a growing number of voices arguing for a revolution in way that personal data is mined, processed and traded in advertising.

Joan Ganz Cooney Sesame Street

Sesame Street creator awarded for 50 years of excellence

2018-08-29T07:00:00+01:00By

The IBC International Honour for Excellence will be awarded to Joan Ganz Cooney and Sesame Workshop for devotion to the educational and social development of children around the world.

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Interview: Jean-Francois Galtier, Netgem

2018-08-29T07:00:00+01:00Brought to you by

People want to access all content on every screen and enjoy the best video and sound quality, explains Netgem CTO Jean-Francois Galtier.

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Interview: Nick Wilson, Endeavor

2018-08-28T15:03:00+01:00Brought to you by

Viewers want nothing short of the best and expect their content of choice to be delivered in the highest quality, explains Endeavor Chief Technology Officer Nick Wilson.

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