3 Screen Solutions (3SS) and ContentWise unveiled a new partnership that will see them make use of artificial intelligence (AI) and machine learning to improve the user experience through increased personalisation.
The duo are combining their complementary technologies to create a joint solution. ContentWise’s UX Engine is being integrated with 3Ready Control Center, 3SS’ UX management and optimisation platform. The partners said they are currently collaborating on major operator projects.
The new joint solution aims to harnesses AI and ML to create personalisation tools that delivers a highly adaptive UX closely aligned with each viewer’s interests and tastes. The objective is to help operators’ marketing teams and business planners achieve their business objectives, increase viewer engagement, grow revenues and reduce churn.
Tomasz Dzikowski, product owner at 3SS, said: “Personalisation has become a top priority for operators everywhere, but achieving it is complex. There is so much information out there, operators need to make sense of it all and highlight the most relevant content to drive consumer engagement.”