EditShare has announced support for the AWS for Media & Entertainment initiative from Amazon Web Services (AWS) to transform content production, editing and archive workflows.
AWS for Media & Entertainment is an initiative featuring new and existing services and solutions from AWS and AWS Partners, built specifically for content creators, rights holders, producers, broadcasters and distributors. AWS adds the newly announced Amazon Nimble Studio, a service that enables customers to set up creative studios in hours instead of weeks, to an extensive portfolio of purpose-built media and entertainment industry services, including AWS Elemental MediaPackage, AWS Elemental MediaConnect, AWS Elemental MediaLive, AWS Elemental MediaConvert and Amazon Interactive Video Service (IVS).
AWS for Media & Entertainment is said to simplify the process of building, deploying and reinventing mission-critical industry workloads by aligning AWS and AWS Partner capabilities against five solution areas: Content Production; Media Supply Chain & Archive; Broadcast; Direct-to-Consumer & Streaming; and Data Science & Analytics.
Running on AWS, EditShare’s EFSv media optimised platform is designed to allow teams the opportunity to migrate their production environments to AWS using all their familiar production tools, such as Adobe Premiere Pro and DaVinci Resolve. Underpinned by EditShare’s Flow media management technology, EFSv facilitates collaborative end-to-end editorial and archive workflows in the cloud. Robust APIs enable users to create advanced automated storage workflows or integrate additional systems to create entirely new workflows.
“Content producers across a range of industries are increasingly engaged with us about remote workflows and production flexibility. These conversations are driven by the demands for agile work environments that allow editors to work from anywhere. The pandemic has only accelerated these discussions,” states Tom Rosenstein, VP of business development, EditShare.
“Working with AWS extends the benefits of our EFS media optimised file system from its on-premises origins to now run in the cloud, bringing the same high performance with added operational efficiency. Customers only pay for what they need without having to pre-plan purchases or have systems sit idle.”
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