Android TV: Challenges in recommendation and targeted advertising
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Beenius2018-09-03T10:49:00
TV operators that can evolve into providers of new age content, not only with new technologies but also with fundamental different business models, will remain primary content providers, writes Beenius Chief Executive Filip Remškar.
The main technology drivers for the business are: addressable TV, advertising, recommendation and personalisation. Our viewing habits will be transformed into a mixture of voice activations, customisation, and virtual and augmented realities.
We would like to emphasise these new or refresh functionalities, which Beenius can help TV operators achieve. With hybrid solutions, we can extend the lifetime of traditional DVB-C networks to also offer viewers new IP-related features.
In the field of advertising, evolution is…
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