Watch: Jon Watts on Audiences and Advertising
The Audiences and Advertising stream explores the latest cutting edge innovations, trends and technical strategies from across the media industry.
The developments in virtual reality (VR), voice control and the TV user experience are some of the themes that will be examined during the stream on Saturday 16 September.
Delegates will hear from executives from Liberty Global, Channel 4 and Ericsson in the session: Hot or not? What are the hottest new TV technologies and Devices and how will they Transform the TV Market?
The latest and most exciting new developments in TV advertising include addressable, cross-platform, data-driven, dynamic and real-time.
Hear insights from the pioneering companies transforming the TV ad market and see first-hand the latest new services in the session Mad Men in the Digital Age: New Directions in TV Advertising.
Blockchain has generated a lot of media attention in recent years, with proponents suggesting it has the potential to revolutionise finance, commerce, politics and the media. Find out how in Blockchain and Broadcasters: Exploring the Opportunities.
IBC2017 The full Audiences and Advertising conference stream