Catch up on demand to find out how and why broadcasters are adopting addressable advertising.
Click below to catch up on demand:
Addressable ads promise greater engagement with viewers and therefore healthier return for advertisers, but what are the barriers to adoption?
With viewers becoming increasingly used to personalised and relevant content, this webinar will consider the benefits for brands and broadcasters, which could include a reduction in channel switching and greater engagement.
It will also assess the different methods of management, delivery and measurement of addressable ads, looking at the approaches for serving ads to linear and on-demand services.
This webinar will also consider the available technology, for example, the importance of media processing at the edge and the role of the cloud. It will also examine the barriers to adoption and how they might be overcome.
Finally, the importance of technical standards for TV programmers and platforms to deliver targeted advertising in linear and on-demand formats on smart TVs will be considered.
Alan Young, CTO & Head of Strategy, LTN Global
Alan Young is an experienced leader and recognized innovator in the broadcast and satellite industries. Alan joined LTN with its acquisition of Crystal Computer Corporation, where, as COO, he built a profitable SaaS business based on universal addressable advertising technology.
Alan previously served as CTO for Encompass Digital Media and held senior executive technology positions with SES Americom, Citigroup, and Viacom.
Daniel Church, Director of Programmatic, Beachfront
Daniel Church is an experienced ad tech leader currently serving as the Director of Programmatic at Beachfront, an independent video ad management platform for convergent TV media and advertisers.
In his role, Daniel leads the demand partnerships team, oversees strategic relationships, and is responsible for driving forward Beachfront’s advanced TV initiative — which unlocks premium linear, VOD, and OTT TV inventory for real-time, programmatic buying.
Prior to his role at Beachfront, Daniel served in similar positions at FreeWheel, StickAds.tv (Acquired by FreeWheel), and Smaato.
Christophe Kind, Director Market Development, Video Advertising, MediaKind
Christophe has over 25 years of Product Line Management, Business Development, and Strategic & Technology Consulting experience in the Digital TV, Internet TV and Consumer Electronics markets.
In his 2.5 decades of industry experience, Christophe has held key positions at MediaKind, Ericsson, Envivio, Thomson, EMC and Canal+ Technologies.