Join IBC365 on Wednesday 30 September at 2pm BST to find out how and why broadcasters are adopting addressable advertising.

Click ‘Attend’ below to join:

Addressable ads promise greater engagement with viewers and therefore healthier return for advertisers, but what are the barriers to adoption?

With viewers becoming increasingly used to personalised and relevant content, this webinar will consider the benefits for brands and broadcasters, which could include a reduction in channel switching and greater engagement.

It will also assess the different methods of management, delivery and measurement of addressable ads, looking at the approaches for serving ads to linear and on-demand services.

This webinar will also consider the available technology, for example, the importance of media processing at the edge and the role of the cloud. It will also examine the barriers to adoption and how they might be overcome.

Finally, the importance of technical standards for TV programmers and platforms to deliver targeted advertising in linear and on-demand formats on smart TVs will be considered.

Speakers announced soon