Audiences and Advertising




IBC2018 Forum Audience Davie

TV looks to tech to personalise advertising

2018-09-17T07:50:00+01:00By

IBC2018: Ad tech innovation must focus on data gathering and addressability, says IBC panel.

Peter capaldi (the doctor), a mondasian cyberman and john simm (the master) in doctor who season 10

Building a tribe through audience participation

2018-09-16T11:07:00+01:00By

IBC2018: Encouraging viewer interaction and feedback can boost the ratings and impact of shows, says BBC Studios’ Liz Jaynes.

IBC2018 Kelly Day Viacom

Go social to reinvent TV brands

2018-09-16T07:33:00+01:00By

IBC2018: Content owners can breathe new life into traditional broadcast brands like SpongeBob and Cribs by partnering with social media platforms, says the President of Viacom Digital Platforms.

IBC2018 Tommy Evans CNN

Trump is good news for CNN

2018-09-15T13:37:00+01:00By

IBC2018: CNN’s Tommy Evans says “US President makes a lot of news and news is good for CNN”

IBC2018 Kids panel

How to grab the attention of Generation Alpha

2018-09-15T13:28:00+01:00By David Wood

IBC2018: Kids born after 2010 are impatient digital natives who don’t just want fun content – they value the brands which talk authentically to them.

IBC2018 David Abraham

Abraham: “Convergence is taking place”

2018-09-15T11:41:00+01:00By

IBC2018: Former Channel 4 Chief Executive David Abraham’s new production company Wonderhood aims to straddle the converging worlds of advertising and production.

IBC2018 Rousseau Rose

TV should be ‘wary’ of Alexa voice search, says C4

2018-09-15T10:29:00+01:00By

IBC2018: Amazon exec Fabrice Rousseau tells IBC that ‘TV is the most important space’ for Alexa, but Channel 4 says any voice partnership must involve sharing viewer search data.

Maria Garrido E102 SR (3)

‘The TV industry isn’t dead – yet!’

2018-09-14T12:43:00+01:00By David Wood

IBC2018: More innovation is required by TV industry to grab the attention of Millennials, Generation Z and Tweens, warns Havas exec Maria Garrido.

IBC2018 Deborah Turness

TV news must innovate to win back trust

2018-09-14T11:17:00+01:00By

IBC2018: President of NBC News International, Deborah Turness, says the media has failed to listen to certain sections of society.

IBC2018 Jette Nygaard-Anderson. MTG. D1. CMT_3983

Capturing the eyeballs of Generation Z

2018-09-14T09:28:00+01:00By

IBC2018: Tell ‘value-driven’ stories to make superfans out of Gen Z viewers, says MTG’s Jette Nygaard-Andersen

IBC2018 Lindsay Pattison WPP

Partnering with the FAANG “frenemies”

2018-09-14T09:16:00+01:00By

IBC2018: Advertisers want content creators and broadcasters to partner more with the digital giants, says GroupM and WPP Chief Transformation Officer Lindsay Pattison.

D1_Peter Salmon_Endemol Shine Group

Alliances are the way to win young viewers

2018-09-13T13:07:00+01:00By David Wood

IBC2018: Broadcasters must partner with digital platforms like YouTube, WhatsApp, Twitter and Facebook to launch shows that attract young audiences, says Endemol Shine’s Peter Salmon.

Ade Rawcliffe

Starting block for change

2018-09-12T07:00:00+01:00By

The diversity chief and former pentathlete who helped the turn the Paralympics into appointment-to-view TV now wants to nail off screen representation.

fabian bergfeld video still

Video: How to engage with niche audiences

2018-09-12T06:00:00+01:00

Beano, W12 and Imira execs share insight on ways to engage niche audiences, the advantage of digital and tailoring viewing experiences.

IABM trends report cover 3x2

IABM releases Broadcast & Media Strategic Analysis report

2018-09-11T11:07:00+01:00By

The IABM has released an analysis report ahead of IBC2018, highlighting the key trends and drivers of financial and technological change.

Efe cakarel 8060

Indie powerhouse

2018-09-11T08:44:00+01:00By

The art house film platform founder Efe Cakarel explains why the niche will inherit the earth.

Beano Studios Chris Rose

Video shorts: Chris Rose, Beano Studios

2018-09-11T06:47:00+01:00

Engaging and generating bite-sized content for Generation Alpha and the secret to success explains Beano Studios Director of Development and Production Chris Rose.

david abraham video 2 still

Video: David Abraham: "Content will remain king"

2018-09-11T06:43:00+01:00

Wonderhood Studios Chief Executive and Founder on what the future will look like for broadcasters, their relationship with the technology giants and the “great opportunities” on the horizon.

esports-gamers 3x2

IBC showcases eSports

2018-09-07T14:41:00+01:00By

The global eSports market, which is set to be worth over $2 billion by 2023, is firmly on the agenda at IBC2018.

David Abraham video still

Video: David Abraham, Wonderhood Studios

2018-09-07T09:42:00+01:00

Former Channel 4 Chief Executive and the founder of Wonderhood Studios David Abraham on the convergence of advertising and content creation.

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