Audiences and Advertising




Game of Thrones Tyrion credit HBO

Game of Thrones finale breaks HBO viewership record

2019-05-21T11:20:00+01:00By

Final episode of Game of Thrones beats Sopranos with 13.6m initial viewers, but viewer reactions to the episode have been mixed

Richard Lindsay Davies Index image

Video: How important is a good UX?

2019-05-17T09:54:00+01:00By

DTG chief executive Richard Lindsay-Davies speaks to IBC365 on the importance of good UX, opportunities and challenges.

VOD streaming

Old rivals become new frenemies

2019-05-15T09:37:00+01:00By

Rival broadcasters are forming new alliances as they look to compete with streaming services.

UX concept design

UX takes centre stage

2019-05-14T16:05:00+01:00By

A seamless user experience has surpassed the belief ‘content is king’ with audience retention, engagement and discoverability critical for success.

Indian cricket

IPL stream delivers new live viewer record for Hotstar

2019-05-14T13:54:00+01:00By

Hotstar recorded a ‘global record’ 18m users for its 12 May stream of cricket’s IPL with more than 300m unique viewers watching the tournament overall in 2019

Ben Lavender DAZN

Interview: Ben Lavender, DAZN

2019-05-13T11:27:00+01:00By Tim Dams

The creator of the BBC iPlayer and now DAZN’s chief product officer, Ben Lavender has led the design and development of the sports streaming service from start-up to launch in nine countries.

Ginx esports

Ginx takes esports direct-to-consumer

2019-05-10T13:03:00+01:00By

International multi-channel TV network Ginx will take esports direct-to-consumers after investment from Sky and ITV and more than 410 active engaged fans globally, CEO Michiel Bakker confirmed.

Brexit broadcasting 16.9 2

Broadcasters remain most trusted, says EBU report

2019-05-03T15:37:00+01:00By

Broadcast radio and television remain the most trusted media throughout Europe ahead of new media, according to the EBU’s latest report.

only fools and horse gold uktv

Britbox: ‘Too little, too late?’

2019-04-11T17:00:00+01:00By

Can the streaming service planned by the BBC and ITV compete with the might of Netflix and Amazon, plus upcoming offerings from Apple, Disney and AT&T?

NAB2019 esports Grass Valley

NAB 2019: Esports targeted by kit vendors

2019-04-11T15:30:00+01:00By

NAB 2019: The rapid growth of esports is proving to be a godsend for live event kit vendors, and as a result was a major focus at this year’s show in Las Vegas

Dan Fahy Viacom SVP

Direct to consumer partnerships drive Viacom strategy

2019-04-03T13:19:00+01:00By

Viacom is championing audiences and its flagship channels with traditional distribution and over-the-top models to enhance value beyond its core offerings, according to SVP Dan Fahy.

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