Audiences and Advertising




Dani and Georgia on day bed Love Island season 4 3x2

Love Island: From villa to screen

2018-07-11T07:30:00+01:00By

Behind the scenes of ITV’s summer hit that has sold all over the world to countries including Germany, Australia and Finland.

BBC Fleabag 3x2

The serious business of comedy

2018-06-28T08:00:00+01:00By

The business of being funny is no laughing matter. Compared to genres like factual, reality and drama, comedy can be too expensive, too regionally specific and just too much of a risk.

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Catching the pirates offside

2018-06-19T09:26:00+01:00By

With the Fifa World Cup underway and constant announcements about vast amounts of money being spent on live rights fees, piracy is still too often making a mockery of the industry, writes Ross Biddiscombe.

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Managing content for OTT

2018-06-18T15:47:00+01:00By

With increased competition the distinct advantages enjoyed by OTT providers in the battle for audience attention are wearing a bit thin. Now they must innovate to thrive.

SKAM source NRK 3 3x2

How far can we push personalisation?

2018-06-15T10:03:00+01:00By

In an increasingly crowded marketplace broadcasters and OTT platforms must work harder than ever before to reach audiences and serve them with content anywhere and at any time.

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Analysis: What Discovery’s $2bn golf deal means for the broadcaster

2018-06-13T08:18:00+01:00By

Discovery’s $2 billion purchase for all non-US television and digital rights of golf’s PGA Tour tournaments could create the largest single sport OTT offering, but why has the broadcaster decided to invest so much in the sport?

Premier League 2017-18 ball being kicked

Analysis: Has Amazon scored with its Premier League package?

2018-06-12T07:42:00+01:00By

Amazon’s estimated £100 million purchase of an English Premier League football package puts beyond doubt any question that the future of live sports viewing is now in the hands of the tech giants.

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NBA shoots for eSports glory

2018-06-05T14:49:00+01:00By

The new age battle for eSports audiences and revenues between the world’s top professional leagues took a giant step forward this month with the launch of the NBA’s own eSports league.

The Debate Show source Sky Sports 3x2

Sports advertising: A whole new ballgame

2018-05-25T10:40:00+01:00By

Sports advertising, like many other ad sectors, has to tackle the high level of boredom that audiences show for brands, but a new breed of innovative campaigns are targeting fans in fresh ways.

Lizzy Yarnold source lizzyyarnold-com

New vision required for women in sport

2018-05-22T12:00:00+01:00By

Women’s sport may be one of the best opportunities for broadcasting and sponsorship, but is it riddled with too many problems of awareness and underfunding?

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Viewers have more control than ever before

2018-05-22T09:28:00+01:00

We don’t have to cast our minds back very far to recall a time when, if you didn’t like what you were watching on television, you had two choices: turn it over or turn it off, reflects Michael Crimp.

BIG3 basketball league source BIG3 3x2

Making sports more TV friendly

2018-05-22T08:58:00+01:00By

From Tie Break Tens tennis to Power8 Sprints rowing, bite-sized sports are shooting for digital audiences with short attention spans.

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