Personalisation

D1_Tim Davie (4)

IBC keynotes stress importance of partnerships

2018-09-21T10:31:00+01:00

One of the recurring themes during the IBC2018 Conference was partnerships and the importance of striking deals to boost reach and the range of content that can be made available to viewers and consumers.

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TV looks to tech to personalise advertising

2018-09-17T07:50:00+01:00By

IBC2018: Ad tech innovation must focus on data gathering and addressability, says IBC panel.

IBC2018 Kids panel

How to grab the attention of Generation Alpha

2018-09-15T13:28:00+01:00By David Wood

IBC2018: Kids born after 2010 are impatient digital natives who don’t just want fun content – they value the brands which talk authentically to them.

IBC2018 David Abraham

Abraham: “Convergence is taking place”

2018-09-15T11:41:00+01:00By

IBC2018: Former Channel 4 Chief Executive David Abraham’s new production company Wonderhood aims to straddle the converging worlds of advertising and production.

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Video: How to engage with niche audiences

2018-09-12T06:00:00+01:00

Beano, W12 and Imira execs share insight on ways to engage niche audiences, the advantage of digital and tailoring viewing experiences.

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Indie powerhouse

2018-09-11T08:44:00+01:00By

The art house film platform founder Efe Cakarel explains why the niche will inherit the earth.

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Android TV: Challenges in recommendation and targeted advertising

2018-09-03T10:49:00+01:00Brought to you by

TV operators that can evolve into providers of new age content, not only with new technologies but also with fundamental different business models, will remain primary content providers, writes Beenius Chief Executive Filip Remškar.

Jette Nygaard-Andersen

"Following the eyeballs"

2018-08-31T08:00:00+01:00

Accelerating and engaging with audiences, MTGx Chief Executive Jette Nygaard-Andersen talks about “following the eyeballs” and the future with eSports, VR and voice recognition.

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Interview: Mary Keane-Dawson, Truth Data Cloud

2018-08-30T14:23:00+01:00By David Wood

In the wake of Cambridge Analytica and a growing number of serious corporate data misuse scandals, Mary Keane-Dawson is one of a growing number of voices arguing for a revolution in way that personal data is mined, processed and traded in advertising.

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Comment: What does the future hold for Facebook?

2018-08-28T14:27:00+01:00By

Facebook isn’t here to make friends. It’s here to make money, comments Amelia Kallman.

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The beautiful game of apps

2018-08-13T06:00:00+01:00By

Sports apps are on the rise, able to deliver subscription income and other rewards to rights holders and sponsors, but we’re likely to see even greater development of the genre to benefit both the sports brands and their fans.

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