Telco and Media & Entertainment companies need to look for new ways to engage customers to address the challenge of commodity markets and industry convergence. The question is, how?
Leading media executives from Havas, C4, Amazon and Liberty Global predict that voice control will be the main innovation to enhance the TV viewer user experience.
The fast-paced developments of cloud computing are evolving new kinds of machine that will be applied to professional media production.
Read TiVo, BBC and Rai technical papers and watch their presentations on ‘true’ personalisation and the art of matching diverse content types to users expression of interest.
The paper introduces radio personalisation, as part of the strategy to keep radio relevant, taking into account new available technologies and audiences changing their media consumption habits.
With competition from online streaming platforms, many broadcasters have viewed the idea of providing some form of personalisation of their services as a necessity to remain competitive.
Media consumption is changing. To predict changes in user’s behaviour the majority of the industry is still relying on ownership of devices and usage of devices to predict media consumption behaviour.
Liberty Global’s Enrique Rodriguez looks forward to a world of gigabit broadband, video with everything, and artificial intelligence that’s actually intelligent, he told delegates during the IBC conference last week.
One of the recurring themes during the IBC2018 Conference was partnerships and the importance of striking deals to boost reach and the range of content that can be made available to viewers and consumers.