Arriving at IBC with a freshly minted patent from the US Patent Office, Hoppr is underscoring its “pioneering approach” to creating “ultra-premium” video inventory for pay-TV operators.
The solution is HopprTV which opens up unique and engaging advertising opportunities for brands while generating additional revenue streams for operators. Its inventory is claimed to be unparalleled – 100% user initiated, 100% brand safe and viewable, and 100% standalone, where ads are presented individually rather than in ‘ad pods.’
George Gelavis, Co-chairman and Founder, explained: “Leveraging HopprTV technology allows advertisers to target consumers precisely when they are deeply engrossed in new and high-quality content. The individualised HopprTV placements ensure that viewers are reached at the right time, every time, precisely when they are actively engaged with the remote control in hand.”
Under the leadership of our CEO, Joe Prusz, who assumed the role earlier this year, Hoppr has been “diligently advancing opportunities for advertisers and operators, offering an unprecedented elevated customer experience”, added Gelavis.
Stand Number: 1.BS17