Video software provider Synamedia has acquired Utelly for an undisclosed sum, gaining a UK-based content discovery platform provider with products targeted at the entertainment industry.

Utelly’s services are designed to simplify the complexity of users’ content discovery across TV channels, on demand and multiple streaming services.

Paul Segre

Paul Segre, Synamedia

Its SaaS-based technology is already pre-integrated with the Synamedia Go video platform. It will now be embedded in the Go.Aggregate add-on pack to help viewers find content across TV and apps on any screen. Utelly’s technology achieves this through metadata aggregation, intelligent asset linking, AI and machine learning.

Paul Segre, CEO of Synamedia, said: “Every day we hear from customers that metadata aggregation is an obstacle that is negatively impacting viewer engagement. Utelly was ahead of the curve in recognising this and developing an SaaS solution that enables end users to find content across aggregated TV and video services. Its AI-powered solution eliminates the complexity of combining data from multiple metadata providers and is a great addition to our Synamedia Go streaming platform.”

Romain Eude, founder and CEO of Utelly, noted that the acquisition “is testament to the hard work and ingenuity of our tight knit team of developers who have put Utelly on the map. We look forward to the next step in Utelly’s journey as we become part of the Synamedia family and embrace the new opportunities on a global scale.”