Trends – Page 14
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Industry Trends
NAB 2023 Review: Evolution not Revolution
NAB 2023 has been and gone again for this year, the bellwether Las Vegas broadcast tradeshow now celebrating its 100-year anniversary. Mark Mayne rounds up the highpoints and key trends.
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Industry Trends
CapEx vs OpEx: Technology Investment Bounces Back
Broadcasters and service providers seem keen to invest in new technology once again, although the Arena TV scandal means that the banking sector is seeking tougher safeguards around lending than before, writes David Davies.
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Industry Trends
The benefits and challenges of cloud playout
Playout is the technology used in broadcasting to effectively transmit media content to target audiences. It has been gradually moving to the cloud for a number of years, as notably illustrated by Discovery Communications in 2018 when it moved playout of 300 channels to the cloud using technology from Amazon ...
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Industry Trends
On-prem vs Cloud Storage: Towards a Hybrid Future
The industry debate between storing data in the cloud versus on-prem is a long running one, and as an expert panel in a recent IBC webinar discussed, one size does not fit all, writes Mark Mayne.
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Industry Trends
Next-generation XR content: The technical challenges
Technology consistently offers new ways for video to be made and consumed. AI and XR are two of the new frontiers currently rolling out fresh pathways to be explored.
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Industry Trends
Generative AI in Broadcasting: A rising tide
These days it feels as if it’s not possible to read the news or access social media without being inundated with articles and posts about Artificial Intelligence, but just how far and how useful has AI in broadcast become, asks John Maxwell Hobbs.
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Industry Trends
Driving Fan Engagement: Metaverse, NFTs and the Need to Be Genuine
Especially in this digital age, the need to cultivate a direct relationship with your fans has never been more important or necessary. Whether sports club, league or broadcaster, engagement is the key to success across the board, discovers Mark Mayne.
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Industry Trends
Personalisation: The Key to Increasing Sporting Engagement
There’s more to avoiding churn and satisfying viewers than simply creating good content. As linear TV increasingly takes on the character of a legacy format, the medium through which video is consumed becomes almost as crucial a component as the content itself, writes Andrew Williams.
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Industry Trends
NAB 2023 Preview: If Cloud Is The Answer, What Is The Question?
Cloud economics, AI disruption, environmental action and Xtended Reality are the big themes to watch at NAB 2023, writes Adrian Pennington
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Industry Trends
IBC2023 Accelerators: Final Eight Projects Revealed
Eight projects have been announced which will unite game-changing media companies and cutting-edge technology partners for this year’s IBC Media Innovation Programme, writes Sheryl Hickey.
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Industry Trends
Race for Space: One Giant Leap for Entertainment
Firing William Shatner into space was just the curtain raiser to a new era of shooting stars in orbit, as the race for extra-terrestrial entertainment takes off, reports Adrian Pennington.
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Industry Trends
Virtual Product Placement: A Sense of Place
The reason virtual product placement (VPP) is generating plenty of industry excitement is the fact that it offers the potential to monetise both new and archive content. However, VPP also brings with it a number of challenges, writes David Davies.
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Industry Trends
DIMPACT - ‘Picking up where Albert leaves off’
A 25-company group of broadcasters, streamers and digital publishers make up the Responsible Media Forum, which has created a spin-off project designed to calculate the carbon emissions of the downstream value chain. George Jarrett speaks to a key stakeholder to report on progress.
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Industry Trends
RTS Award 2023 Winners: Genre Defining Programming
The Royal Television Society (RTS), has announced the winners of the annual RTS programme awards, honouring production achievements that Chair of the awards, Kenton Allen described as a “genre-defining programming from the past year.”
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Industry Trends
Sustainability in broadcast: ‘Don’t let perfect get in the way of good’
Sustainability is undoubtedly one of the hot topics in broadcast and streaming, a fact that an expert panel navigated spectacularly with a robust and well-informed discussion, writes Mark Mayne.
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Industry Trends
8K and UHD: ‘Don’t Focus on the Numbers - Focus on the Quality’
The webinar, Webinar: 8K content — dead or alive? covered a lot of ground, concluding that while 8K may still be in the gestation period, there is much to be said for the technology as a whole.