Consume – Page 8
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Industry TrendsAdvertising is "massively disrupted"
The once distinct worlds of advertising and television content are increasingly converging, with the subject one of the hot topics during IBC2018.
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Industry Trends
Voice control set to transform UX
Leading media executives from Havas, C4, Amazon and Liberty Global predict that voice control will be the main innovation to enhance the TV viewer user experience.
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Industry Trends
IBC2018 Tech Talks: Personalisation
Read TiVo, BBC and Rai technical papers and watch their presentations on ‘true’ personalisation and the art of matching diverse content types to users expression of interest.
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Industry Trends
IBC2018 Tech Talks: Growing your audience
Read technical papers from Viaccess-Orca, Ruwido and NHK and watch their IBC2018 Tech Talks presentations for insights into the use of AI for navigation, changing viewer behaviour and the bridging of broadcast and internet services.
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Industry Trends
IBC keynotes stress importance of partnerships
One of the recurring themes during the IBC2018 Conference was partnerships and the importance of striking deals to boost reach and the range of content that can be made available to viewers and consumers.
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Industry Trends
Impossible seeks start ups with ‘planet centric’ design ideas
IBC2018: Lily Cole and Kwame Ferreira’s business incubator looks to support technology companies focused on sustainability.
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Industry Trends
TV looks to tech to personalise advertising
IBC2018: Ad tech innovation must focus on data gathering and addressability, says IBC panel.
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Industry Trends
Building a tribe through audience participation
IBC2018: Encouraging viewer interaction and feedback can boost the ratings and impact of shows, says BBC Studios’ Liz Jaynes.
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Industry Trends
IBC: “The centre of our changing community”
IBC is benefiting from the convergence of technology, says Chief Executive Michael Crimp.
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Industry Trends
Go social to reinvent TV brands
IBC2018: Content owners can breathe new life into traditional broadcast brands like SpongeBob and Cribs by partnering with social media platforms, says the President of Viacom Digital Platforms.
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Industry Trends
Fun run at IBC raises over $65k for charity
IBC2018: Money raised by the 4K 4Charity Fun Run will go to organisations focused on increasing diversity and inclusion in media and entertainment industry
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Industry Trends
Trump is good news for CNN
IBC2018: CNN’s Tommy Evans says “US President makes a lot of news and news is good for CNN”
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Industry Trends
How to grab the attention of Generation Alpha
IBC2018: Kids born after 2010 are impatient digital natives who don’t just want fun content – they value the brands which talk authentically to them.
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Industry Trends
Abraham: “Convergence is taking place”
IBC2018: Former Channel 4 Chief Executive David Abraham’s new production company Wonderhood aims to straddle the converging worlds of advertising and production.
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Industry Trends
TV should be ‘wary’ of Alexa voice search, says C4
IBC2018: Amazon exec Fabrice Rousseau tells IBC that ‘TV is the most important space’ for Alexa, but Channel 4 says any voice partnership must involve sharing viewer search data.
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Industry Trends
Boosting diversity is ‘a commercial benefit’
IBC2018: Companies in the broadcasting industry will be more successful if they improve on- and off-screen diversity, delegates at IBC sessions on diversity and gender equality are told.
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Industry Trends
‘The TV industry isn’t dead – yet!’
IBC2018: More innovation is required by TV industry to grab the attention of Millennials, Generation Z and Tweens, warns Havas exec Maria Garrido.
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Industry Trends
Weighing up the impact of Brexit
IBC2018: Growth of the British creative industries will be hit by Brexit, agree executives at an IBC session.
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Industry Trends
TV news must innovate to win back trust
IBC2018: President of NBC News International, Deborah Turness, says the media has failed to listen to certain sections of society.
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Industry Trends
Capturing the eyeballs of Generation Z
IBC2018: Tell ‘value-driven’ stories to make superfans out of Gen Z viewers, says MTG’s Jette Nygaard-Andersen
