Consume – Page 8
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Industry TrendsImpossible seeks start ups with ‘planet centric’ design ideas
IBC2018: Lily Cole and Kwame Ferreira’s business incubator looks to support technology companies focused on sustainability.
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Industry Trends
TV looks to tech to personalise advertising
IBC2018: Ad tech innovation must focus on data gathering and addressability, says IBC panel.
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Industry Trends
Building a tribe through audience participation
IBC2018: Encouraging viewer interaction and feedback can boost the ratings and impact of shows, says BBC Studios’ Liz Jaynes.
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Industry Trends
IBC: “The centre of our changing community”
IBC is benefiting from the convergence of technology, says Chief Executive Michael Crimp.
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Industry Trends
Go social to reinvent TV brands
IBC2018: Content owners can breathe new life into traditional broadcast brands like SpongeBob and Cribs by partnering with social media platforms, says the President of Viacom Digital Platforms.
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Industry Trends
Fun run at IBC raises over $65k for charity
IBC2018: Money raised by the 4K 4Charity Fun Run will go to organisations focused on increasing diversity and inclusion in media and entertainment industry
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Industry Trends
Trump is good news for CNN
IBC2018: CNN’s Tommy Evans says “US President makes a lot of news and news is good for CNN”
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Industry Trends
How to grab the attention of Generation Alpha
IBC2018: Kids born after 2010 are impatient digital natives who don’t just want fun content – they value the brands which talk authentically to them.
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Industry Trends
Abraham: “Convergence is taking place”
IBC2018: Former Channel 4 Chief Executive David Abraham’s new production company Wonderhood aims to straddle the converging worlds of advertising and production.
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Industry Trends
TV should be ‘wary’ of Alexa voice search, says C4
IBC2018: Amazon exec Fabrice Rousseau tells IBC that ‘TV is the most important space’ for Alexa, but Channel 4 says any voice partnership must involve sharing viewer search data.
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Industry Trends
Boosting diversity is ‘a commercial benefit’
IBC2018: Companies in the broadcasting industry will be more successful if they improve on- and off-screen diversity, delegates at IBC sessions on diversity and gender equality are told.
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Industry Trends
‘The TV industry isn’t dead – yet!’
IBC2018: More innovation is required by TV industry to grab the attention of Millennials, Generation Z and Tweens, warns Havas exec Maria Garrido.
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Industry Trends
Weighing up the impact of Brexit
IBC2018: Growth of the British creative industries will be hit by Brexit, agree executives at an IBC session.
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Industry Trends
TV news must innovate to win back trust
IBC2018: President of NBC News International, Deborah Turness, says the media has failed to listen to certain sections of society.
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Industry Trends
Capturing the eyeballs of Generation Z
IBC2018: Tell ‘value-driven’ stories to make superfans out of Gen Z viewers, says MTG’s Jette Nygaard-Andersen
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Industry Trends
Partnering with the FAANG “frenemies”
IBC2018: Advertisers want content creators and broadcasters to partner more with the digital giants, says GroupM and WPP Chief Transformation Officer Lindsay Pattison.
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Industry Trends
IABM releases Broadcast & Media Strategic Analysis report
The IABM has released an analysis report ahead of IBC2018, highlighting the key trends and drivers of financial and technological change.
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Industry Trends
Video shorts: Chris Rose, Beano Studios
Engaging and generating bite-sized content for Generation Alpha and the secret to success explains Beano Studios Director of Development and Production Chris Rose.
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Industry Trends
IBC showcases eSports
The global eSports market, which is set to be worth over $2 billion by 2023, is firmly on the agenda at IBC2018.
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Industry Trends
Q&A with three innovative startups
In the first instalment of a two-part feature, we speak with three startups companies transforming the industry.
