The FIFA World Cup broke many television and online viewing records around the world, even if US audiences were down this year. But the big winner, in the age of the mobile, was arguably the traditional TV set.
The proliferation of devices and platforms has meant that younger audiences are changing their viewing patterns, which in turn is shaping broadcaster and IP owners’ content strategies for a new generation of children.
A broadcast news organisation needs flexible reactions and infrastructure to deliver current affairs on time, but also forward planning and skills investment to guarantee continued success, according to ITN’s Bevan Gibson
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