All Virtual Reality articles
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NewsITV Studios Launches The Voice in the Metaverse
ITV Studios and The Virtual Brand Group have launched The Voice Studios, an immersive virtual experience based on the Emmy Award-winning series The Voice.
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Industry Trends
NAB 2023 Preview: If Cloud Is The Answer, What Is The Question?
Cloud economics, AI disruption, environmental action and Xtended Reality are the big themes to watch at NAB 2023, writes Adrian Pennington
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Industry Trends
MWC 2023 Preview: 5G, Sustainability and revenue models
As the telecoms industry convenes in Barcelona for the annual Mobile World Congress (MWC), it has more than a few headaches to resolve, writes Adrian Pennington.
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Technical Papers
IBC2022 Tech Papers: 5G Edge-XR project
IBC2022: This Technical Paper presents the 5G Edge-XR project.
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Video
IBC2022 keynote focuses on virtual and augmented reality
IBC2022: Nonny de la Peña, Journalist, Filmmaker, Virtual & Augmented Reality (VR/AR) pioneer & Founder, Emblematic Group, gave the keynote address at IBC2022 in Amsterdam. The virtual reality pioneer discussed the latest developments in virtual and augmented realities and her pioneering work in the field.
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Video
Metaverse explained
IBC2022: At IBC2022 in Amsterdam, Lewis Smithingham, Senior Vice President of Innovation & Creative Solutions at digital-first marketing and advertising services company, Media Monks, explained how technology and connectivity is driving the rise of the metaverse.
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Video
5 minutes with… Brainstorm
NAB 2022: IBC365 speaks with Brainstorm Commercial Director David Alexander about the benefits to broadcasters and creative companies of creating virtual environments.
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Video
5 minutes with… Brompton Technology
NAB 2022: IBC365 speaks with Brompton Technology Director of Business Development Rob Fowler on their Frame Remapping feature and the benefits this brings to creative teams.
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Industry Trends
2020 in review: Virtual reality gets real
The VR sector is now going through a much-needed period of readjustment after inflated early expectations about the technology.
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Industry Trends
BT Sport scores new tech to boost matchday experience
BT Sport has launched several new functions to boost its viewer experience. James Pearce speaks to COO Jamie Hindhaugh about the importance of partnerships and how technology can innovate live sports.
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Industry Trends
Streaming: Manufacturers respond to its inexorable rise
The last few years have seen us begin to consume content in very different ways – and COVID-19 has accelerated that change. Ian McMurray finds out how the industry is responding.
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Industry Trends
IBC2020 Accelerators: 5G centralised streaming for location-based VR
A new IBC Accelerator investigates the potential of a 5G centralised streaming model to enhance the user experience in location-based VR venues. Ian Volans investigates.
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Industry Trends
The post-pandemic outlook for virtual reality
Despite failing to live up to early growth expectations, there are encouraging signs that the long term outlook for the virtual reality sector remains positive.
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Industry Trends
How We Built It: ATP tennis goes virtual with IMG Arena
Tennis has spent months suspended but IMG Arena has been using licensed assets to create the first-ever officially branded virtual tennis product, based on the ATP Masters 1000 series. Michael Burns took to the court to find out how it was developed.
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Executive Interviews
Interview: Gaël Seydoux, InterDigital
Could immersive media technologies such as volumetric video, photogrammetry and 3D experiences be the future for the media and entertainment industry? Alana Foster speaks with InterDigital’s Gaël Seydoux.
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News
Apple buys broadcast VR startup NextVR
Tech giant Apple has acquired virtual reality broadcast startup NextVR for an undisclosed fee.
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Industry Trends
Cinema tech: Saving the big screen
While side-wall projection and immersive audio are bringing fresh dimensions to the cinema experience, 3D looks like it might have peaked (again). With movie theatres currently closed around the world, David Davies considers the emerging technologies that could help encourage cinemagoers to return post-lockdown.
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Industry Trends
Is XR the answer to delivering the new normal?
Are new age technologies the key to boosting economies and bolstering broadcasting for the future post lockdown? IBC365 looks at the current landscape with vendor announcements and shifts in technology adoption.
