Targeted Advertising

D1_Tim Davie (4)

IBC keynotes stress importance of partnerships

2018-09-21T10:31:00+01:00

One of the recurring themes during the IBC2018 Conference was partnerships and the importance of striking deals to boost reach and the range of content that can be made available to viewers and consumers.

IBC2018 Forum Audience Davie

TV looks to tech to personalise advertising

2018-09-17T07:50:00+01:00By

IBC2018: Ad tech innovation must focus on data gathering and addressability, says IBC panel.

IBC2018 David Abraham

Abraham: “Convergence is taking place”

2018-09-15T11:41:00+01:00By

IBC2018: Former Channel 4 Chief Executive David Abraham’s new production company Wonderhood aims to straddle the converging worlds of advertising and production.

David Abraham video still

Video: David Abraham, Wonderhood Studios

2018-09-07T09:42:00+01:00

Former Channel 4 Chief Executive and the founder of Wonderhood Studios David Abraham on the convergence of advertising and content creation.

Filip Remskar 3x2

Android TV: Challenges in recommendation and targeted advertising

2018-09-03T10:49:00+01:00Brought to you by

TV operators that can evolve into providers of new age content, not only with new technologies but also with fundamental different business models, will remain primary content providers, writes Beenius Chief Executive Filip Remškar.

David Abraham_DSF0520 3x2

Interview: David Abraham, Wonderhood Studios

2018-08-31T10:00:00+01:00By

The former Channel 4 boss discusses his role in saving the British pubcaster from privatisation and reveals more details of his latest venture, which fuses high-end content production with brandcasting and data insight.

Mary Keane-Dawson 3x2

Interview: Mary Keane-Dawson, Truth Data Cloud

2018-08-30T14:23:00+01:00By David Wood

In the wake of Cambridge Analytica and a growing number of serious corporate data misuse scandals, Mary Keane-Dawson is one of a growing number of voices arguing for a revolution in way that personal data is mined, processed and traded in advertising.

Facebook emojis 3x2

Comment: What does the future hold for Facebook?

2018-08-28T14:27:00+01:00By

Facebook isn’t here to make friends. It’s here to make money, comments Amelia Kallman.

Advertisement

sign up to newsletter 375x100 v3