All Targeted Advertising articles – Page 2
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NewsYouTube launches new ad service using AI to simplify video marketing
YouTube has pitched the benefits of AI for advertising campaigns with the launch of its new Video Reach campaigns platform.
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VideoIBC2019 Conference Keynote: Cultural capital, consumers & creativity
Universal Music’s Olivier Robert-Murphy discusses staying culturally relevant In a digital world where consumers are “always on” and have higher demands
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Industry TrendsInfluencing the influencer
IBC2019: Digital natives are the leading catalysts for disrupting the way content is consumed and created. Alana Foster speaks with Generation Z experts to debunk the challenges and explore the opportunities offered by this market.
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Executive InterviewsInterview: Jessica d’Ardenne, DAZN
Driven by data and the customer experience, Jessica d’Ardenne is an innovative voice in the OTT space and in charge of attracting and retaining subscribers to sports streamer DAZN. Ahead of a session at IBC set to explore biases in the technology world, she reveals some secrets of success to ...
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Executive InterviewsInterview: Dominique Delport, Vice Media
Young people experience both the best and the worst of the online world, says Vice Media’s Dominique Delport. Connecting with them requires a unique approach.
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NewsFTC to order YouTube to pay up to $200M for privacy violation
Google will be forced to spend up to $200 million to settle the Federal Trade Commission’s investigation into YouTube’s alleged violation of children’s privacy law.
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NewsKwesé TV gets green light from South African regulator
A commercial free-to-air TV licence has been awarded to Kwesé TV by South Africa’s media regulator ICASA.
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NewsInsight: Your guide to IBC2019
IBC preview magazine Insight contains interviews with keynote speakers, an overview of some of the technology trends that will dominate IBC2019 as well as guides to the show’s exciting and innovative features, from the Future Zone to the Esports Showcase.
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NewsUK to crack down on tech firms video regulation
Broadcasting watchdog Ofcom is set to be granted new regulatory powers to ensure Facebook, YouTube and Instagram will comply with “minimum standards” for video sharing and live streaming.
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NewsNetflix partners with Microsoft celebrating Stranger Things 3
Microsoft has launched a special edition of Windows 1.0 PC app in-line with Netflix’s season three premiere of Stranger Things bringing fans back to 1985.
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NewsComcast leads addressable ad initiative
Comcast is to partner with fellow US cable TV providers Charter Communications and Cox Media to develop an addressable ad offering.
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NewsAdvertisers and social media firms to tackle fake content
Publishers and platforms will be encouraged to do more to tackle the scourge of fake and dangerous online content by an alliance of the world’s most recognisable brands and media buying agencies.
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Industry TrendsInnovation at home: Cloud PVRs and wireless STBs
The ongoing evolution of innovative cloud PVRs and wireless/IP-based STBs are among the trends rendering this a highly dynamic part of the broadcast market.
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Industry TrendsWhy broadcasters are doubling down on dynamic ad insertion
With scale being one of the main drivers for success in the dynamic ads market, is RTL’s acquisition of Yospace the shape of things to come?
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NewsTech giants urge US to adopt GDPR laws
Cisco has joined Apple, Microsoft and IBM in urging the US to follow in the footsteps of the European Union by formalising GDPR-like regulations.
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Industry TrendsAdvertising is "massively disrupted"
The once distinct worlds of advertising and television content are increasingly converging, with the subject one of the hot topics during IBC2018.
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Industry TrendsIBC keynotes stress importance of partnerships
One of the recurring themes during the IBC2018 Conference was partnerships and the importance of striking deals to boost reach and the range of content that can be made available to viewers and consumers.
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Industry TrendsTV looks to tech to personalise advertising
IBC2018: Ad tech innovation must focus on data gathering and addressability, says IBC panel.
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Industry TrendsAbraham: “Convergence is taking place”
IBC2018: Former Channel 4 Chief Executive David Abraham’s new production company Wonderhood aims to straddle the converging worlds of advertising and production.
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VideoVideo: David Abraham, Wonderhood Studios
Former Channel 4 Chief Executive and the founder of Wonderhood Studios David Abraham on the convergence of advertising and content creation.
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