Virtual Reality

IBC2018 Lisa Perrin. Endemol-D5.CMT_6397

Endemol Shine embraces the AI revolution

2018-09-18T07:48:00+01:00By

IBC2018: One of the world’s biggest production companies is increasingly using artificial intelligence to power creativity and cut costs.

IBC2018 VR Rob Koenen

Virtual reality is set for lift off

2018-09-17T10:03:00+01:00By David Wood

IBC2018: The immersive market “will really start to grow next year”, says VR Industry Forum president Rob Koenen, pointing to creative and tech developments in the sector.

IBC2018 Best of Immersive

Advice from the frontline of VR production

2018-09-16T13:07:00+01:00By

IBC2018: VR and 360 productions need a well thought out story and an even more detailed script.

IBC2018 Richard Mills Sky VR

VR has made “considerable creative strides” in 2018

2018-09-16T10:39:00+01:00By David Wood

IBC2018: Sky VR Studio Technical Director Richard Mills points to some of the best VR work being produced to show how the medium is developing.

IBC2018 Jette Nygaard-Anderson. MTG. D1. CMT_3983

Capturing the eyeballs of Generation Z

2018-09-14T09:28:00+01:00By

IBC2018: Tell ‘value-driven’ stories to make superfans out of Gen Z viewers, says MTG’s Jette Nygaard-Andersen

Zahra Rasool Al Jazeera (3) D1 SR

Notes from the frontier of digital storytelling

2018-09-14T05:00:00+01:00By

IBC2018: Al Jazeera Digital and Brave Bison execs outline strategies for targeting Gen Z viewers.

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Video: Lily Cole and Kwame Ferreira

2018-09-06T13:23:00+01:00

Impossible Founders Lily Cole and Kwame Ferreira discuss the impact of technology on the media space, planet-centric design and driving impactful change across businesses.

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Interview: Maria Garrido, Havas Media Group

2018-08-28T16:09:00+01:00By

How to deal with content overload? With a background of almost 20 years in operational and strategic marketing and now head of the innovation unit at Havas, Maria Garrido thinks the answer lies in bringing the entertainment and advertising businesses together.

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On-demand webinar: What's in store at IBC2018?

2018-08-17T10:02:00+01:00Brought to you by , by

Watch on demand as IBC365 previews the anticipated themes and highlights of IBC2018.

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Is mixed reality the future of immersive entertainment?

2018-07-30T07:00:00+01:00By

From interactive game shows to holographic headsets that allow sporting action to play out in front of you, mixed reality promises groundbreaking new experiences – but there are hurdles before the tech becomes mainstream.

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