IBC2018: One of the world’s biggest production companies is increasingly using artificial intelligence to power creativity and cut costs.
IBC2018: The immersive market “will really start to grow next year”, says VR Industry Forum president Rob Koenen, pointing to creative and tech developments in the sector.
IBC2018: VR and 360 productions need a well thought out story and an even more detailed script.
IBC2018: Sky VR Studio Technical Director Richard Mills points to some of the best VR work being produced to show how the medium is developing.
IBC2018: Tell ‘value-driven’ stories to make superfans out of Gen Z viewers, says MTG’s Jette Nygaard-Andersen
IBC2018: Al Jazeera Digital and Brave Bison execs outline strategies for targeting Gen Z viewers.
Impossible Founders Lily Cole and Kwame Ferreira discuss the impact of technology on the media space, planet-centric design and driving impactful change across businesses.
How to deal with content overload? With a background of almost 20 years in operational and strategic marketing and now head of the innovation unit at Havas, Maria Garrido thinks the answer lies in bringing the entertainment and advertising businesses together.
Watch on demand as IBC365 previews the anticipated themes and highlights of IBC2018.
From interactive game shows to holographic headsets that allow sporting action to play out in front of you, mixed reality promises groundbreaking new experiences – but there are hurdles before the tech becomes mainstream.