Virtual Reality

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The innovative tech embraced by ad creatives

2018-07-03T07:31:00+01:00By Andy Fry

This year’s Cannes Lions showcased how creatives the world over are putting new technology – like AI, blockchain, VR, voice and facial recognition - to highly imaginative uses.

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Cross-pollinating the cluster: Inside Media City Bergen

2018-06-28T08:00:00+01:00By

Norway’s new technology and broadcasting hub Media City Bergen is a shining example of collaboration and innovation.

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Has VR scored at the World Cup?

2018-06-27T11:34:00+01:00By

Reviews for VR coverage of the World Cup have so far been mixed. Yet many in the VR industry say it is too soon to judge the technology, and that the best is yet to come.

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Blog: Cyber security & the Metaverse

2018-06-22T10:15:00+01:00

While ‘The New Realities’ - augmented reality (AR), virtual reality (VR), and mixed reality (MR) - are posed to play a significant role in our future, they also open up new concerns about cyber security, says futurist Amelia Kallman.

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From Russia with live: Your guide to the World Cup

2018-06-14T06:58:00+01:00By

UHD, HDR, AI, VR and social media expansion make debut for FIFA’s World Cup.

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Q&A: Five startups that want to change media

2018-06-08T10:21:00+01:00By

In the first in a two-part series we showcase five startup companies from around the world that offer innovative solutions to disrupt the traditional technology ecosystem.

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Football bodies & broadcasters to tackle live UHD HDR

2018-05-23T15:32:00+01:00By

Coverage of the UEFA Champions League Final is set to be another UHD and VR 360 spectacular, while chances seem high that the BBC will commit to UHD HDR live streaming of FIFA World Cup in Russia.

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Spotlight on: Immersive film makers

2018-05-04T11:24:00+01:00By

IBC365 speaks to three VR and 360-degree video directors and cinematographers about how they capture immersive content and what the future holds.

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Making the immersive an everyday experience

2018-05-03T13:12:00+01:00

New technology allows us to tell stories in innovative ways, but we need to create great content if immersive is to be successful, says Sol Rogers.

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Towards the Holodeck: An in-depth look at light field

2018-05-03T06:57:00+01:00By

Is VR just a stepping stone on the path to holographic video content creation and display?

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Virtual reality and augmented reality in broadcasting

2018-05-01T10:17:00+01:00By

Broadcasters around the world have been exploring virtual and augmented reality. John Maxwell Hobbs looks at some of the best examples.

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Blog: The future of immersive content

2018-05-01T08:51:00+01:00By

In the future, the line between reality and virtual reality will become increasingly blurred, and new media and entertainment options will emerge that we have not yet imagined, writes Amelia Kallman.

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The tools for creating immersive content

2018-04-30T21:02:00+01:00By

Capturing and crafting immersive content requires specialist tools. Dick Hobbs looks at some of the latest technology for creating VR, AR and 360-degree video.

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Fraunhofer leads live VR demo at NAB

2018-04-12T14:20:00+01:00By

NAB 2018: Showcasing a new era of VR content, Fraunhofer HHI, Ericsson, Harmonic and Nokia demonstrated state of the art virtual reality (VR) and 360-degree video at the NAB Show.

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Spotlight on: Digital Imaging Technicians

2018-03-09T11:39:00+00:00By

In the first of a series of articles that look at job roles and their relationship with technology, Alana Foster speaks with three digital imaging technicians whose credits include Black Mirror, Skyfall and McMafia.

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Alternative platforms: The “Pandora’s box” of entertainment

2018-03-02T12:07:00+00:00By

Virtual reality, augmented reality and 5G could all help platforms monetise content, according to senior executives speaking at Mobile World Congress.

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See the future: VR headsets and hardware trends

2018-02-28T12:53:00+00:00By Mark Mayne

The past few years have produced more virtual reality hardware at a wider range of price points than ever before, bringing VR into the tech mainstream.

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Video: Building Revenue in VR

2018-02-21T14:33:00+00:00

Khayyam Wakil explores the ways in which virtual reality can generate revenue at the Future Reality Theatre at IBC2017.

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Video: Distributing & Monetising Immersive Content

2018-02-21T14:32:00+00:00

This Future Reality Theatre Fireside Chat covers networks, studios and creators’ efforts to distribute and monetise immersive content.

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Video: Where is the value in VR/AR?

2018-02-21T11:47:00+00:00

Kathleen Schröter explores where to find the money in virtual and augmented reality at the Future Reality Theatre at IBC2017.

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In Numbers: PyeongChang Winter Olympics

2018-02-15T13:52:00+00:00By

It’s not just the athletes that have broken records at the XXIII Winter Olympics in PyeongChang - the technology has set new standards too.

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Video: How colour management advances VR, AR & beyond

2018-02-14T15:40:00+00:00

Technicolor’s Nick Mitchell and Tania Pouli discuss the importance of colour management even beyond virtual and augmented reality.

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Video: An Immersive Adventure in VR

2018-02-14T15:36:00+00:00

Nancy Eperjesy explains how to create a fully immersive experience in 360-degree VR at the Future Reality Theatre at IBC2017.

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The New Canvas: How emerging tech is changing storytelling

2018-01-26T09:34:00+00:00

Technicolor CTO Jon Walkenhorst and colleagues discuss how emerging technology is changing the way stories are told.

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Creative & Technical Sides of VR Production

2018-01-17T10:00:00+00:00

IBC2017: Panellists offer insights and ideas on fusing the creative and technical sides of VR and 360-degree video production.

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VR guidelines to be showcased at CES

2017-12-19T15:44:00+00:00By

The first set of virtual reality (VR) industry guidelines will be presented during CES in January by the Virtual Reality Industry Forum (VRIF).

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IBC2017 technical papers: Virtual reality and 360-degree video

2017-11-17T11:16:00+00:00

Virtual reality (VR) for immersive live-action and 360-degree video, optimising audience experiences and deploying VR were among the topics covered in this year’s technical papers.

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From AI to mixed reality: Inside Microsoft’s Future Decoded event

2017-11-10T11:48:00+00:00By

The themes of mixed reality, artificial intelligence and quantum computing took centre stage at a Microsoft-hosted tech event in London.

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IABM End-User Survey shows shift in buyer demands

2017-11-10T11:46:00+00:00By Lorenzo Zanni Research Analyst IABM

Media technology buyers look poised to increase their spending over the next 12 months as part of wider efforts to boost efficiency and agility.

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Together VR: Shared media experiences in 360-degree

2017-11-03T09:56:32.613+00:00By M. J. Prins S. Gunkel and O.A. Niamut

Virtual Reality (VR) and 360-degree video are reshaping the media landscape, creating a fertile business environment.

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Experiments in immersion

2017-11-03T09:56:28.097+00:00By O. Spall G. Thomas Z. Watson and M. Glancy

Case study: The BBC has over forty VR, 360 video and immersive audio experiments, that teams across the corporation have developed, covering a broad range of topics.

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CDN optimisation for VR streaming

2017-10-26T12:00:00+01:00By R. van Brandenburg R. Koenen and D. Sztykman

Streaming audiovisual virtual reality content by brute force (streaming the entire 360° panorama) requires significant bandwidth and provides mediocre quality.

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Blog: Exploring the metaverse

2017-10-25T14:13:00+01:00By

The online, virtual world holds great promise for the expansion of enterprise and the human experience, says Amelia Kallman.

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Video: What's happening in VR, AR and mixed reality?

2017-10-05T13:34:00+01:00

President of Viveport and SVP Virtual Reality at HTC Vive Rikard Steiber in conversation with Factory 42 CEO John Cassy on the latest developments in immersive experiences.

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Weekly news round-up: Streaming piracy threat & Microsoft's VR deal

2017-10-05T11:01:00+01:00By

Your digest of the week’s top media, entertainment and technology news.

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VR broadcasting: Still a long way to go?

2017-10-05T10:39:00+01:00By Lorenzo Zanni Research Analyst IABM

Some largescale acquisitions and investments have spurred interest in virtual reality (VR), but the jury is still out on how broadcasters can make money from the immersive technology.

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IBC2017 round-up: Halls 2 and 3

2017-09-27T10:59:00+01:00

Artificial intelligence, machine learning and the cloud was unavoidable among the many updates, integrations and efficiency improvements on show in Halls 2 and 3.

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Interview: Rikard Steiber, Viveport

2017-09-22T12:06:00+01:00By

The President of VR app store Viveport urged broadcasters to make an investment in VR or risk missing out on an ecosystem that had the potential to offer audiences a huge array of experiences.

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The technology that could change sport on TV

2017-09-14T12:10:00+01:00By

Ultra HD and VR might make all the headlines but when it comes to pushing the boundaries of sports production, but better use of data and artificial intelligence are likely to be the big winners, suggests David Shield.

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Video: Audience power and fan engagement are pushing broadcasters

2017-08-22T11:52:00+01:00

IBC2017: Audience power and fan engagement are pushing broadcasters to produce content that challenges tradition and creates new opportunities.

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Delivering a 360-degree view of reality

2017-07-10T16:30:00+01:00By

Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR) will be scrutinised and explored in real-world deployments from content creation to user experience.

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Champions League final to air in 360-degrees

2017-05-30T14:42:00+01:00By

BT Sport and MTG are among the broadcasters that will show the first-ever live 360-degree coverage of the Champions League final.

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SMPTE members to speak at leading industry events

2017-05-25T15:54:00+01:00By

SMPTE Director of Standards and Engineering Howard Lukk, Education Vice President Richard Welsh and Executive Director Barbara Lange will speak at key industry events throughout 2017.

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VR: passing fad or an opportunity for immersion?

2017-05-03T08:56:00+01:00By

If you think VR in TV and film is just another passing fad, Sol Rogers, CEO and founder of Rewind, would like to change your opinion.

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New DVB group to set VR delivery standards

2017-05-02T12:52:00+01:00By

The DVB has stepped up its efforts to help shape the way that virtual reality (VR) content is delivered to audiences.

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Be there from anywhere: delivering AR, VR and 360-degree content

2017-04-28T15:25:00+01:00Brought to you by

Carriers are investing in network infrastructure – both fixed-line and mobile - to support the seemingly unquenchable consumer thirst for video.

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VR Industry Forum shows work at NAB 2017

2017-04-23T20:37:00+01:00

Following its launch at CES in January this year, the Virtual Reality Industry Forum (VRIF) held an open meeting at NAB 2017 to share its work on attempts to speed up the adoption of VR.

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Whitepaper: Choosing the right RAID Technology for your data

2017-04-21T16:14:00+01:00Brought to you by

This document describes the different RAID levels and the characteristics used by each mode to optimize speed, security or storage capacity.

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Is virtual reality for real?

2017-04-05T09:00:00+01:00By

Projections for virtual reality hardware are extraordinarily positive, with findings from UK-based Business Insider Intelligence suggesting in excess of five-fold growth over the the next five years.

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Spencer Stephens: Asking VR questions

2017-04-04T11:57:00+01:00By

Although exciting, we don’t have the vocabulary for talking about VR, yet we must ensure it works across multiple devices and delivers what consumers expect.

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OB sports coverage leading way in VR/AR

2017-04-03T14:00:00+01:00

Douglas Sheer, CEO, D.I.S. Consulting Corporation said while the virtual and augmented reality trend has been generating increasing interest among consumers it remains in the early stages as far as producers and broadcasters are concerned.

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Lord Puttnam on the future of cinema and digital media

2017-04-03T13:00:00+01:00By

One of the UK’s most high profile cinema producers and cultural envoys discussed how British and European cinema must evolve, why cinema and media needs to retain its trusted status, what Brexit means for creative industries

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Alex Mahon: Playing games with reality

2017-04-03T13:00:00+01:00

Media execs should look to the gaming industry and the success of games such as Pokemon Go to realise there’s a market for AR and VR content.

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Cisco CTO Dave Ward: Building a bigger and better internet

2017-04-03T13:00:00+01:00By

As well being SVP, Chief Architect and CTO of Engineering at Cisco Systems, Dave Ward also has ownership connections with both a vineyard and a tomato farm.

Virtual reality

What place does virtual reality have in broadcast?

2017-04-03T10:00:00+01:00

Virtual reality (VR) is a hot topic across the media industry and is already beginning to find traction in areas such as sports broadcasting, says Stan Moote.

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Interactive streaming of panoramas and VR worlds

2017-03-27T16:10:00+01:00By R. Schäfer P. Kauff R. Skupin Y. Sánchez C. Weisig Fraunhofer Heinrich Hertz Institute

In recent years, patterns of media consumption have been changing rapidly.

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A workflow for next generation immersive content

2017-03-27T13:07:00+01:00By Nicolas Mollet Fabien Danieau François Le Clerc Technicolor; Tim Dillon MPC

Virtual Reality (VR), Video, and Video games are converging. Movies and games are getting closer, sharing techniques and contents.

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The art of 3-Dimensional content creation

2017-03-27T09:15:00+01:00By C. F. Orme and M. J. Uren Ravensbourne UK

It is only through the use of screen technologies recently developed for smartphones that VR headsets have become a potential mainstream consumer product.

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VR ecosystem for live distribution

2017-03-14T17:09:00+00:00By T. Fautier Ultra HD Forum and Harmonic USA

VR represents an entirely new way for consumers to experience video. No longer is the TV viewer or game player a passive participant in the action; VR video simulates the experience of entering the video content itself, with the ability to see a full 360 degrees in any direction.

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Directing attention in 360-degree video

2017-03-14T16:43:00+00:00By Alia Sheikh Andy Brown Zillah Watson and Michael Evans BBC Research and Development UK

360° video is a special case of virtual reality (VR) in which the audience views a sphere (or near-sphere) of video centred on a single position.

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