Trends – Page 13
-
Industry TrendsThe benefits and challenges of cloud playout
Playout is the technology used in broadcasting to effectively transmit media content to target audiences. It has been gradually moving to the cloud for a number of years, as notably illustrated by Discovery Communications in 2018 when it moved playout of 300 channels to the cloud using technology from Amazon ...
-
Industry TrendsOn-prem vs Cloud Storage: Towards a Hybrid Future
The industry debate between storing data in the cloud versus on-prem is a long running one, and as an expert panel in a recent IBC webinar discussed, one size does not fit all, writes Mark Mayne.
-
Industry TrendsNext-generation XR content: The technical challenges
Technology consistently offers new ways for video to be made and consumed. AI and XR are two of the new frontiers currently rolling out fresh pathways to be explored.
-
Industry TrendsGenerative AI in Broadcasting: A rising tide
These days it feels as if it’s not possible to read the news or access social media without being inundated with articles and posts about Artificial Intelligence, but just how far and how useful has AI in broadcast become, asks John Maxwell Hobbs.
-
-
Industry TrendsDriving Fan Engagement: Metaverse, NFTs and the Need to Be Genuine
Especially in this digital age, the need to cultivate a direct relationship with your fans has never been more important or necessary. Whether sports club, league or broadcaster, engagement is the key to success across the board, discovers Mark Mayne.
-
Industry TrendsPersonalisation: The Key to Increasing Sporting Engagement
There’s more to avoiding churn and satisfying viewers than simply creating good content. As linear TV increasingly takes on the character of a legacy format, the medium through which video is consumed becomes almost as crucial a component as the content itself, writes Andrew Williams.
-
Industry TrendsNAB 2023 Preview: If Cloud Is The Answer, What Is The Question?
Cloud economics, AI disruption, environmental action and Xtended Reality are the big themes to watch at NAB 2023, writes Adrian Pennington
-
Industry TrendsIBC2023 Accelerators: Final Eight Projects Revealed
Eight projects have been announced which will unite game-changing media companies and cutting-edge technology partners for this year’s IBC Media Innovation Programme, writes Sheryl Hickey.
-
Industry TrendsRace for Space: One Giant Leap for Entertainment
Firing William Shatner into space was just the curtain raiser to a new era of shooting stars in orbit, as the race for extra-terrestrial entertainment takes off, reports Adrian Pennington.
-
Industry TrendsVirtual Product Placement: A Sense of Place
The reason virtual product placement (VPP) is generating plenty of industry excitement is the fact that it offers the potential to monetise both new and archive content. However, VPP also brings with it a number of challenges, writes David Davies.
-
Industry TrendsDIMPACT - ‘Picking up where Albert leaves off’
A 25-company group of broadcasters, streamers and digital publishers make up the Responsible Media Forum, which has created a spin-off project designed to calculate the carbon emissions of the downstream value chain. George Jarrett speaks to a key stakeholder to report on progress.
-
Industry TrendsRTS Award 2023 Winners: Genre Defining Programming
The Royal Television Society (RTS), has announced the winners of the annual RTS programme awards, honouring production achievements that Chair of the awards, Kenton Allen described as a “genre-defining programming from the past year.”
-
Industry TrendsSustainability in broadcast: ‘Don’t let perfect get in the way of good’
Sustainability is undoubtedly one of the hot topics in broadcast and streaming, a fact that an expert panel navigated spectacularly with a robust and well-informed discussion, writes Mark Mayne.
-
-
-
Industry Trends8K and UHD: ‘Don’t Focus on the Numbers - Focus on the Quality’
The webinar, Webinar: 8K content — dead or alive? covered a lot of ground, concluding that while 8K may still be in the gestation period, there is much to be said for the technology as a whole.
-
Industry TrendsFIFA World Cup Qatar 2022’s Record Live Streams Set Out Future of Fan Engagement
With more digitally native audiences craving new experiences and formats for sports, FIFA World Cup Qatar 2022 has become a case study of how apps and streaming services can bring the type of mobility, flexibility, and engagement traditional TV could not, writes Adrian Pennington.
-
Industry TrendsEnergy Efficiency: Reducing the Environmental Impact of Entertainment
Sustainability and environmental impact have become essential parts of business strategy across the media industry, but the devil is in the detail, reports Andrew Williams.
-
