All Monetise articles – Page 13
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NewsIndian regulator calls for streaming players to coexist
The Indian Ministry of Information and Broadcasting is conducting discussions with streaming video services in the region to examine regulatory and best practises.
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Industry TrendsAnalysis: The evolution of immersive
Several studies have attached massive numbers to the VR and AR sector, but VR, in particular, has suffered a number of setbacks from the likes of Google and the BBC. James Pearce takes a look at the immersive market.
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NewsOTT audience measurement platform launched in India
An audience measurement platform for India’s content creators, platforms, brand owners and media planners has been launched by data insight firm Kantar in partnership with VTION.
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NewsACT launches five-year blueprint for EU media policy
The Association of Commercial Television in Europe (ACT) has launched a five-year blueprint for EU media policy after celebrating 30 years of representing commercial TV interests across the continent.
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NewsLondon-based streamer Mubi launches in India
Streaming service Mubi has been launched in India, with the aim of developing a niche following in the already competitive market.
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NewsSpanish regulator fines Mediaset and Atresdmedia €77m over ad practices
Spain’s regulator CNMC has hit national broadcasters Mediaset and Atresdmedia with fines totalling €77.1 million for anti-competitive practices over TV advertising.
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NewsITV announces new addressable advertising platform Planet V
UK broadcaster ITV announced today the launch of its new addressable advertising platform Planet V which is set to launch early next year.
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WebinarAugmenting reality: Creative and commercial opportunities for AR content
Join IBC365 on demand to explore the technology, use cases and business models behind AR.
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Industry TrendsEsports: Overcoming the pitfalls of production
From measuring audience metrics to platform and tournament sponsorship, monetising esports is not without its challenges. IBC365 speaks with industry experts on tactics for broadcasters to deliver live esports production.
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NewsOfcom appoints Oxley as interim chief
Ofcom has named Jonathan Oxley as interim chief executive, as speculation grows about who will replace departing chief Sharon White.
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NewsConservatives and Labour pledge free over-75 licence fees ahead of election
The UK’s two largest political parties have vowed to save free TV licences for all over-75s ahead of the upcoming UK general election.
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NewsCharter to launch AMC SVoD and ad-free services
AMC Networks has announced a deal with Charter Communications to boost the distribution for its ad-free AMC Premiere and subscription streaming services.
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Industry TrendsEsports amalgamation and addressability for advertisers
The business of esports is attracting record-breaking audiences as quickly as it is gaining interest from advertisers, however, the measurement of ad success and audience engagement is as complicated as it is dense with competition.
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NewsDiscovery launches AVoD service in UK and Ireland
Discovery has launched dplay, an advertising video-on-demand service combining content for Discovery’s six free-to-air channels for consumers in the UK and Ireland.
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Industry TrendsAddressable advertising: Who’s doing what, and why
Addressable advertising is attracting new businesses of all sizes to the TV space and enabling the likes of Sky and RTL to compete with digital giants. But in the battle to secure a healthy share of digital ad revenues, rival players must partner up, while some regions face legal and ...
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NewsRoku acquires Dataxu to strengthen its advertising arm
Roku has acquired Dataxu in a $150 million deal to accelerate its ad platform and help content partners monetise their inventory.
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NewsDPP develops IMF for advertising
The Digital Production Partnership (DPP) has developed of a proof of concept to show how component-based workflows using the interoperable master format (IMF) can be applied to advertising.
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Technical PapersUnderstanding the effect of content type on the value of OTT audiences
In this paper, Vimeo discusses the ways in which content variation affects key aspects of OTT, including subscriber monetisation, viewership, and content management.
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Technical PapersNetworked collaborative recommendation architecture
In this paper, VTT Technical Research Centre of Finland explores architectural models for a recommendation engine network and a conceptual view of an ecosystem-based on them.
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NewsNew Zealand Rugby takes 5% stake in Sky NZ in “revolutionary” rights deal
A landmark sports rights deal will see New Zealand Rugby take a 5% stake in Sky New Zealand in exchange for the rights to show All Blacks matches for the next five years.
