Consume – Page 15
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Industry Trends
TV should be ‘wary’ of Alexa voice search, says C4
IBC2018: Amazon exec Fabrice Rousseau tells IBC that ‘TV is the most important space’ for Alexa, but Channel 4 says any voice partnership must involve sharing viewer search data.
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Industry Trends
Boosting diversity is ‘a commercial benefit’
IBC2018: Companies in the broadcasting industry will be more successful if they improve on- and off-screen diversity, delegates at IBC sessions on diversity and gender equality are told.
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Industry Trends
‘The TV industry isn’t dead – yet!’
IBC2018: More innovation is required by TV industry to grab the attention of Millennials, Generation Z and Tweens, warns Havas exec Maria Garrido.
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Industry Trends
Weighing up the impact of Brexit
IBC2018: Growth of the British creative industries will be hit by Brexit, agree executives at an IBC session.
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Industry Trends
TV news must innovate to win back trust
IBC2018: President of NBC News International, Deborah Turness, says the media has failed to listen to certain sections of society.
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Industry Trends
Capturing the eyeballs of Generation Z
IBC2018: Tell ‘value-driven’ stories to make superfans out of Gen Z viewers, says MTG’s Jette Nygaard-Andersen
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Industry Trends
Partnering with the FAANG “frenemies”
IBC2018: Advertisers want content creators and broadcasters to partner more with the digital giants, says GroupM and WPP Chief Transformation Officer Lindsay Pattison.
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Executive Interviews
Starting block for change
The diversity chief and former pentathlete who helped the turn the Paralympics into appointment-to-view TV now wants to nail off screen representation.
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Video
Video: How to engage with niche audiences
Beano, W12 and Imira execs share insight on ways to engage niche audiences, the advantage of digital and tailoring viewing experiences.
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Industry Trends
IABM releases Broadcast & Media Strategic Analysis report
The IABM has released an analysis report ahead of IBC2018, highlighting the key trends and drivers of financial and technological change.
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Executive Interviews
Indie powerhouse
The art house film platform founder Efe Cakarel explains why the niche will inherit the earth.
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Video
Video: How has content consumption evolved?
Panellists discuss the changes from digital and on-demand experiences to audiences changing expectations and the production of higher quality content than ever before.
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Industry Trends
Video shorts: Chris Rose, Beano Studios
Engaging and generating bite-sized content for Generation Alpha and the secret to success explains Beano Studios Director of Development and Production Chris Rose.
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Industry Trends
IBC showcases eSports
The global eSports market, which is set to be worth over $2 billion by 2023, is firmly on the agenda at IBC2018.
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Video
Video: David Abraham, Wonderhood Studios
Former Channel 4 Chief Executive and the founder of Wonderhood Studios David Abraham on the convergence of advertising and content creation.
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Industry Trends
Q&A with three innovative startups
In the first instalment of a two-part feature, we speak with three startups companies transforming the industry.
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Thought Leadership
Devices alone don’t make for great media experiences
Audiences are growing more and more technologically savvy. Not only that, they are getting even more immersed in new ways they can improve their media needs, demanding new experiences and that their expectations be challenged, writes WeTek Chief Executive Hugo Condesa.
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Thought Leadership
Android TV: Challenges in recommendation and targeted advertising
TV operators that can evolve into providers of new age content, not only with new technologies but also with fundamental different business models, will remain primary content providers, writes Beenius Chief Executive Filip Remškar.
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Video
"Following the eyeballs"
Accelerating and engaging with audiences, MTGx Chief Executive Jette Nygaard-Andersen talks about “following the eyeballs” and the future with eSports, VR and voice recognition.
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Executive Interviews
Interview: Mary Keane-Dawson, Truth Data Cloud
In the wake of Cambridge Analytica and a growing number of serious corporate data misuse scandals, Mary Keane-Dawson is one of a growing number of voices arguing for a revolution in way that personal data is mined, processed and traded in advertising.