IBC2018: Content owners can breathe new life into traditional broadcast brands like SpongeBob and Cribs by partnering with social media platforms, says the President of Viacom Digital Platforms.
IBC2018: President of NBC News International, Deborah Turness, says the media has failed to listen to certain sections of society.
Accelerating and engaging with audiences, MTGx Chief Executive Jette Nygaard-Andersen talks about “following the eyeballs” and the future with eSports, VR and voice recognition.
Facebook isn’t here to make friends. It’s here to make money, comments Amelia Kallman.
Your guide to what’s happened this week in the media, entertainment and technology industry.
Can China’s fast-growing and deep-pocketed BAT – Baidu, Alibaba and Tencent – compete effectively in the international arena with the likes of FAANG – Facebook, Apple, Amazon, Netflix and Google?
The world’s leading media companies are grappling with how they can best adapt their business model to cope with the disruptions ushered in by the digital age. MTG has directed efforts towards a content-led hunt for Generation Z’s attention, according to experienced executive Jette Nygaard-Andersen.