Monetise – Page 7
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Indian regulator calls for streaming players to coexist
The Indian Ministry of Information and Broadcasting is conducting discussions with streaming video services in the region to examine regulatory and best practises.
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OTT audience measurement platform launched in India
An audience measurement platform for India’s content creators, platforms, brand owners and media planners has been launched by data insight firm Kantar in partnership with VTION.
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ACT launches five-year blueprint for EU media policy
The Association of Commercial Television in Europe (ACT) has launched a five-year blueprint for EU media policy after celebrating 30 years of representing commercial TV interests across the continent.
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London-based streamer Mubi launches in India
Streaming service Mubi has been launched in India, with the aim of developing a niche following in the already competitive market.
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Spanish regulator fines Mediaset and Atresdmedia €77m over ad practices
Spain’s regulator CNMC has hit national broadcasters Mediaset and Atresdmedia with fines totalling €77.1 million for anti-competitive practices over TV advertising.
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ITV announces new addressable advertising platform Planet V
UK broadcaster ITV announced today the launch of its new addressable advertising platform Planet V which is set to launch early next year.
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Ofcom appoints Oxley as interim chief
Ofcom has named Jonathan Oxley as interim chief executive, as speculation grows about who will replace departing chief Sharon White.
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Conservatives and Labour pledge free over-75 licence fees ahead of election
The UK’s two largest political parties have vowed to save free TV licences for all over-75s ahead of the upcoming UK general election.
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Charter to launch AMC SVoD and ad-free services
AMC Networks has announced a deal with Charter Communications to boost the distribution for its ad-free AMC Premiere and subscription streaming services.
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Discovery launches AVoD service in UK and Ireland
Discovery has launched dplay, an advertising video-on-demand service combining content for Discovery’s six free-to-air channels for consumers in the UK and Ireland.
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Roku acquires Dataxu to strengthen its advertising arm
Roku has acquired Dataxu in a $150 million deal to accelerate its ad platform and help content partners monetise their inventory.
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DPP develops IMF for advertising
The Digital Production Partnership (DPP) has developed of a proof of concept to show how component-based workflows using the interoperable master format (IMF) can be applied to advertising.
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New Zealand Rugby takes 5% stake in Sky NZ in “revolutionary” rights deal
A landmark sports rights deal will see New Zealand Rugby take a 5% stake in Sky New Zealand in exchange for the rights to show All Blacks matches for the next five years.
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EU warns of 5G cybersecurity & tech giants face tax crackdown
7 - 11 Oct: Your guide to what’s happened this week in the media, entertainment and technology industry.
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Italy to launch “web tax” in 2020 targeting digital giants
Italy has confirmed that it will implement a 3% web tax on large-scale web-based activity from big digital companies starting next year.
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Facebook agrees $40m settlement over ad engagement lawsuit
Facebook has agreed to pay advertisers $40 million to settle a class-action suit which accused the media giant of exaggerating video ad engagement metrics.
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Netflix banned from advertising on Disney channels
Walt Disney has stopped airing ads from the streaming giant Netflix on its entertainment networks after changing its advertising policy ahead of pushing into the streaming world.
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Esports audiences “the Holy Grail” for ad revenue
Return on investment is not just about cash, explained esports expert Michiel Bakker and chief executive of Ginx Esports TV, with esports audiences the new currency for revenue success.
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Alchimie acquires UK’s TV Player
International content aggregation firm Alchimie is set to take over the UK-based OTT provider TV Player in a move to accelerate its entry into the UK market.
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YouTube launches new ad service using AI to simplify video marketing
YouTube has pitched the benefits of AI for advertising campaigns with the launch of its new Video Reach campaigns platform.