Augmented Reality

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The innovative tech embraced by ad creatives

2018-07-03T07:31:00+01:00By Andy Fry

This year’s Cannes Lions showcased how creatives the world over are putting new technology – like AI, blockchain, VR, voice and facial recognition - to highly imaginative uses.

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Has VR scored at the World Cup?

2018-06-27T11:34:00+01:00By

Reviews for VR coverage of the World Cup have so far been mixed. Yet many in the VR industry say it is too soon to judge the technology, and that the best is yet to come.

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Q&A: Five startups that want to change media

2018-06-08T10:21:00+01:00By

In the first in a two-part series we showcase five startup companies from around the world that offer innovative solutions to disrupt the traditional technology ecosystem.

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Apple backs "transformational" AR

2018-06-08T09:23:00+01:00By

Augmented reality (AR), Dolby Atmos on Apple TV in 4K and new software features were unveiled at the World Wide Developer’s Conference (WWDC) in San Jose on Monday.

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Roundtable: Creating and delivering immersive content

2018-05-04T11:28:00+01:00

Muki Kulhan hosts IBC365’s first roundtable discussion with industry experts discussing the creative, technical and business aspects of producing to delivering immersive content experiences.

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Spotlight on: Immersive film makers

2018-05-04T11:24:00+01:00By

IBC365 speaks to three VR and 360-degree video directors and cinematographers about how they capture immersive content and what the future holds.

Solomon rogers

Making the immersive an everyday experience

2018-05-03T13:12:00+01:00

New technology allows us to tell stories in innovative ways, but we need to create great content if immersive is to be successful, says Sol Rogers.

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Towards the Holodeck: An in-depth look at light field

2018-05-03T06:57:00+01:00By

Is VR just a stepping stone on the path to holographic video content creation and display?

Motion @ Waterloo

Virtual reality and augmented reality in broadcasting

2018-05-01T10:17:00+01:00By

Broadcasters around the world have been exploring virtual and augmented reality. John Maxwell Hobbs looks at some of the best examples.

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Blog: The future of immersive content

2018-05-01T08:51:00+01:00By

In the future, the line between reality and virtual reality will become increasingly blurred, and new media and entertainment options will emerge that we have not yet imagined, writes Amelia Kallman.

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The tools for creating immersive content

2018-04-30T21:02:00+01:00By

Capturing and crafting immersive content requires specialist tools. Dick Hobbs looks at some of the latest technology for creating VR, AR and 360-degree video.

Skyfall

Spotlight on: Digital Imaging Technicians

2018-03-09T11:39:00+00:00By

In the first of a series of articles that look at job roles and their relationship with technology, Alana Foster speaks with three digital imaging technicians whose credits include Black Mirror, Skyfall and McMafia.

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Alternative platforms: The “Pandora’s box” of entertainment

2018-03-02T12:07:00+00:00By

Virtual reality, augmented reality and 5G could all help platforms monetise content, according to senior executives speaking at Mobile World Congress.

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See the future: VR headsets and hardware trends

2018-02-28T12:53:00+00:00By Mark Mayne

The past few years have produced more virtual reality hardware at a wider range of price points than ever before, bringing VR into the tech mainstream.

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Video: Building Revenue in VR

2018-02-21T14:33:00+00:00

Khayyam Wakil explores the ways in which virtual reality can generate revenue at the Future Reality Theatre at IBC2017.

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Video: Distributing & Monetising Immersive Content

2018-02-21T14:32:00+00:00

This Future Reality Theatre Fireside Chat covers networks, studios and creators’ efforts to distribute and monetise immersive content.

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Video: Where is the value in VR/AR?

2018-02-21T11:47:00+00:00

Kathleen Schröter explores where to find the money in virtual and augmented reality at the Future Reality Theatre at IBC2017.

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The New Canvas: How emerging tech is changing storytelling

2018-01-26T09:34:00+00:00

Technicolor CTO Jon Walkenhorst and colleagues discuss how emerging technology is changing the way stories are told.

Virtual reality

VR guidelines to be showcased at CES

2017-12-19T15:44:00+00:00By

The first set of virtual reality (VR) industry guidelines will be presented during CES in January by the Virtual Reality Industry Forum (VRIF).

Hot or not panel

Video: VR, AR, personalisation and predictions for the future

2017-10-18T09:00:00+01:00

Industry leaders on the ’Hot or Not’ panel, discuss VR, AR, voice, personalisation and predictions for the future.

Virtual reality

Interview: Edward Tang

2017-09-16T07:00:00+01:00By Monica Heck

The media and entertainment industry often finds itself momentarily gripped by over-hyped technologies. Mixed reality isn’t one of them, says Edward Tang.

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Lost in Time with mixed reality

2017-09-05T11:39:00+01:00By

The use of mixed reality technology has enabled the creation of formats with levels of interactivity that have not been seen before, says FremantleMedia’s Petter Testmann Koch.

Ar

AR and MR market to soar

2017-08-02T10:48:00+01:00By

Social media is predicted to aid the rapid growth of the future realities market, rising to $14.1 billion by the end of 2021, according to industry experts.

future zone IBC2016 conference

Delivering a 360-degree view of reality

2017-07-10T16:30:00+01:00By

Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR) will be scrutinised and explored in real-world deployments from content creation to user experience.

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Apple unveils "largest AR platform in the world"

2017-06-06T11:11:00+01:00By

Apple introduced a new augmented reality (AR) development platform at the company’s World Wide Developers Conference (WWDC) in San Jose, California, yesterday.

Virtual Reality at IBC2016

VR: from conception to creativity

2017-06-01T15:54:00+01:00By

Virtual reality (VR) will transform into a unique medium of its own, according to Telegraph Group Creative Director Matt Simmonds.

IBC crowd

SMPTE members to speak at leading industry events

2017-05-25T15:54:00+01:00By

SMPTE Director of Standards and Engineering Howard Lukk, Education Vice President Richard Welsh and Executive Director Barbara Lange will speak at key industry events throughout 2017.

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Sky exec hails VR as "the ultimate social experience"

2017-05-22T14:35:00+01:00By

For virtual reality (VR) to flourish creatives should keep experimenting with the technology which also needs to be embraced by the wider broadcast industry, according to Sky Creative Director Richard Nockles.

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Be there from anywhere: delivering AR, VR and 360-degree content

2017-04-28T15:25:00+01:00Brought to you by

Carriers are investing in network infrastructure – both fixed-line and mobile - to support the seemingly unquenchable consumer thirst for video.

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Whitepaper: Choosing the right RAID Technology for your data

2017-04-21T16:14:00+01:00Brought to you by

This document describes the different RAID levels and the characteristics used by each mode to optimize speed, security or storage capacity.

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VR in the frame: what works for 360-degree video

2017-04-18T08:00:00+01:00By

The prime movers for virtual reality are gaming and real estate, with other applications in areas such as healthcare and education.

Douglas sheer

OB sports coverage leading way in VR/AR

2017-04-03T14:00:00+01:00

Douglas Sheer, CEO, D.I.S. Consulting Corporation said while the virtual and augmented reality trend has been generating increasing interest among consumers it remains in the early stages as far as producers and broadcasters are concerned.

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Alex Mahon: Playing games with reality

2017-04-03T13:00:00+01:00

Media execs should look to the gaming industry and the success of games such as Pokemon Go to realise there’s a market for AR and VR content.

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NASA: Sharing content from the Space Station

2017-04-03T13:00:00+01:00By

The U.S.’ National Aeronautics and Space Administration (NASA) makes its spectacular space imagery available through initiatives including a UHD public TV channel.

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Cisco CTO Dave Ward: Building a bigger and better internet

2017-04-03T13:00:00+01:00By

As well being SVP, Chief Architect and CTO of Engineering at Cisco Systems, Dave Ward also has ownership connections with both a vineyard and a tomato farm.

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