All articles by David Wood – Page 2
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Industry TrendsThe keys to success in a digital age
IBC2019: Senior figures from some of the world’s leading digital content brands have outlined some of the key features of media brands that will make them successful in the future.
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Industry TrendsBranding channels in a multi-platform age
Linear channels are having to work harder to entice viewers, with the branding of channels one area of focus.
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Industry TrendsGetting to grips with TV’s golden age
IBC2018: The state of scripted, the future of linear TV and the effectiveness of digital advertising were all topics of debate at a session devoted to debunking received wisdom in TV.
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Industry TrendsAndroid TV and Roku catch IBC’s eye
IBC2018: In a session devoted to eye-catching innovation at IBC, Accedo’s Fredrik Andersson highlights Android TV and Roku as well as other ground breaking products.
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Industry TrendsMTGx calls for brands to play eSports
IBC2018: Advertisers as well as TV and the sports production industry should wake up to the huge potential of eSports says MTGx CEO Arnd Benninghoff.
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Industry TrendsVirtual reality is set for lift off
IBC2018: The immersive market “will really start to grow next year”, says VR Industry Forum president Rob Koenen, pointing to creative and tech developments in the sector.
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Industry TrendsWhy AI may never match craft skills in production
IBC2018: The strongest case for the use of AI production tools is in lower cost genres of television, says BBC AI Research Engineer Craig White.
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Industry TrendsVR has made “considerable creative strides” in 2018
IBC2018: Sky VR Studio Technical Director Richard Mills points to some of the best VR work being produced to show how the medium is developing.
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Industry TrendsHBO focuses on latest cinema drones
IBC2018: High end cinema drones were put through their paces by programme makers in an HBO documentary which premiered at IBC.
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Industry TrendsHow to grab the attention of Generation Alpha
IBC2018: Kids born after 2010 are impatient digital natives who don’t just want fun content – they value the brands which talk authentically to them.
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Industry TrendsBeyond Netflix: How to survive as a niche streaming service
IBC2018: Key to success for specialist OTT platforms is to pitch yourself as a ‘delicatessen’ compared to ‘supermarkets’ like Netflix and Amazon, IBC delegates told.
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Industry TrendsCould cord cutters be a lifeline for linear TV?
The trend for subscribers to dump pay TV services is gathering pace in the face of OTT growth.
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Industry Trends‘The TV industry isn’t dead – yet!’
IBC2018: More innovation is required by TV industry to grab the attention of Millennials, Generation Z and Tweens, warns Havas exec Maria Garrido.
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Industry TrendsAI to ‘revolutionise’ storytelling
IBC2018: AI-based analytical platforms can reveal which narrative attributes of film or TV content do better with audiences, says Corto CEO Yves Bergquist.
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Industry TrendsBBC R&D to trial AI toolkit for storytelling
IBC2018: Ambition is to create ‘drag and drop’ web interface allowing programme makers to use AI to develop new forms of content
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Industry TrendsAlliances are the way to win young viewers
IBC2018: Broadcasters must partner with digital platforms like YouTube, WhatsApp, Twitter and Facebook to launch shows that attract young audiences, says Endemol Shine’s Peter Salmon.
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Executive InterviewsInterview: Mary Keane-Dawson, Truth Data Cloud
In the wake of Cambridge Analytica and a growing number of serious corporate data misuse scandals, Mary Keane-Dawson is one of a growing number of voices arguing for a revolution in way that personal data is mined, processed and traded in advertising.
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Industry TrendsHow to join the SVOD party
With the barriers to entry to launching an OTT service coming down all the time, David Wood finds out how producers are going direct to market with niche offerings such as True Royalty.
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Industry TrendsPace of change quickens across the industry
IBC2017: The year’s IBC has underlined that the broadcast is poised on the verge of a pivotal transformation.
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Industry TrendsDr Hanson: "Super-intelligent machines will make the world a better place"
IBC2017: David Hanson is a real life Dr. Eldon Tyrell – the robotics genius from the movie Bladerunner, based on the sci-fi novel by Philip K. Dick.
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