All Ecommerce articles – Page 4
-
NewsRecruit with neurodiversity in mind, says Microsoft
IBC2019: Diversity of thought in the media and tech fields is becoming increasingly valued according to Monday’s session on neurodiversity – but employers need to reassess their work practices if they want to benefit.
-
Video
Content marketing: Authenticity is key
IBC2019: A supermarket retailer who released its own take on the BLT sandwich ahead of London’s Gay Pride weekend (the LGBLT) was used as an example of how not to market content to consumers during Sunday Morning’s Business of Marketing Content session.
-
News
On demand faces disruption as platforms bid to convert customers from AVoD to SVoD
IBC2019: The pace of the OTT market is set to increase over the next few years with companies such as Amazon TV, Disney and Apple TV best placed to win out.
-
Executive Interviews
Interview: Marion Ranchet, Roku
The ability of aggregated TV services to target specific audiences and measure their response combines the beauty of TV with the brains of digital, says Roku’s Marion Ranchet.
-
Industry Trends
The keys to success in a digital age
IBC2019: Senior figures from some of the world’s leading digital content brands have outlined some of the key features of media brands that will make them successful in the future.
-
Executive Interviews
Sharpening AI for profit in the Brazilian market
In charge of analytics for Brazil’s huge TV Globo, Carlos Octavio wades into rivers of data while striving to transform a corporate culture.
-
Executive Interviews
Interview: Michael Nathanson
Top US equity analyst Michael Nathanson says ageing TV audiences and the flight of youth audiences to streaming platforms means broadcasters have to “look inward” to compete.
-
News
US and France agree deal on digital tax
Silicon Valley technology giants will face taxation after the US and French Presidents struck a deal during the G7 Summit.
-
Executive Interviews
AI has been overhyped, but offers good opportunities
Artificial intelligence has often overpromised, but now the technology is becoming vital to the media and telco spaces, according to Orange’s Patrice Slupowski.
-
News
YouTube to stop targeting video ads to children
YouTube is in the final stages of implementing plans to end “targeted” advertisements on video for children, according to reports.
-
Industry Trends
Come together
Collaborating with rivals to offer global streaming services with local content as well as creating global communities of people who share the same passions is all part of Discovery’s game plan, says Kasia Kieli, EMEA president managing director, Discovery.
-
Thought Leadership
The greatest era yet for the video industry?
The insatiable appetite for video means there has quite simply never been a better time to be in the video industry, says Accedo head of marketing, solutions and innovation Luke Gaydon.
-
News
Facebook ‘preparing’ to launch news section & Huawei reveals 5G-powered cloud
12 - 16 Aug: Your guide to what’s happened this week in the media, entertainment and technology industry.
-
News
IBC launches IBC Daily website
IBC has added to its comprehensive coverage of the media, entertainment and technology industry with the launch of an IBC Daily-dedicated website.
-
News
CBS and Viacom merge to challenge Disney and Netflix
Leading US entertainment companies CBS and Viacom are set to merge after three years of discussions with the new firm valued at $30 billion.
-
News
Fox pushes D2C strategy with $265M acquisition of Credible Labs
Fox Corporation has unveiled plans to buy a 67% stake in leading consumer finance firm Credible Labs, as part of the American TV broadcasting company’s digital strategy.
-
News
Leader acquires test and measurement firm Phabrix
Leader Electronics has acquired Phabrix, a manufacturer of video and audio broadcast test and measurement instruments.
-
Thought Leadership
Driving innovation in server-side ad insertion
Achieving scale and data security with SSAI will be high on the agenda for leading broadcasters, writes Yospace Founder CTO David Springall.
-
News
SoftBank unveils $108bn tech investment fund
SoftBank Group has launched a second investment fund as it looks to back further development of market-leading, tech-enabled growth companies.
-
Thought Leadership
The relationship between insight and advertising
Data insight is the key tool for delivering addressable advertising, writes Synamedia product manager Adam Davies.
