Here’s what happened on Day 1 of IBC2023, as the show opened its doors to attendees and kicked off the IBC Conference.

”After a hugely successful 2022 edition – the first in-person show to take place since 2019 – it’s a delight to welcome you all back to Amsterdam, the world forum for the media and entertainment industry,” said Michael Crimp, CEO, IBC.

”In an uncertain world, it’s fantastic that we all have this annual opportunity to meet and discuss the present and future of media technology.”

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Evan Shapiro on stage at The Forum on the opening day of IBC2023.

IBC2023 Day 1 Conference reports

Starting at 09:30 in The Forum, the IABM session “State of MediaTech” discussed the  transformative forces in MediaTech. Presented by the IABM, Lorenzo Zanni highlighted MediaTech budgets are growing faster than revenues as investment in AI/ML grows and, while supply chain shortages have improved, a talent shortage remains an issue.
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At 10:35, Evan Shapiro took to the stage for “Plotting the Effects of Disruption”, an in-depth exploration into the changes unsettling the global media ecosystem. Media businesses are sleepwalking into a new user-centric era which has already begun. But although the media’s Jurassic age is over and everything has changed forever, the dinosaurs are in denial, said Shapiro. He singled Amazon out for praise…

“What I really love about Amazon is they aren’t afraid to fail. Fear of failure is one of the big issues holding back the industry. Companies need to look outside of the existing ecosystem to find new ways of thinking.”
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Earlier in the day in a Premium session on ”The rise of gaming IP across the entertainment industry”, Maria Rua Aguete from Omdia reported that 2023 gaming revenues hit $250bn, surpassing global SVOD. The TV adaptation of gaming IPs like “Last Of Us” has boosted game sales. Netflix, she says, is notably investing in gaming content, leveraging its limited IP ownership for monetisation. 
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Featured video - Tim Richards, Chairman of IBC

IBC2023 Day 1 Product News 

Edison Ecosystem, Lawo, and Studio Technologies all unveiled new products, while many companies, like Tata Elxsi and Newsbridge, are leveraging AI for improved user experiences. New hardware releases included innovative cameras, tripods, and LED processing technologies. 

Photo of the day

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The ’Relax Zone’ at IBC2023. But don’t stay there all day…

And finally… Here’s what’s coming up on Day 2

Day 2 of IBC2023 promises to explore the transforming role of more immersive, cloud-based workflows and AI-enabled creativity across the media landscape. Sessions across the various stages will dive into AI’s impact on production, virtual film sets, and the changing nature of storytelling. 

Get up to speed with IBC2023 What to look out for on Day 2 (16 September) 

You can follow the latest show news, including product launches and interviews with key exhibitors on our IBC2023 Live Blog page.