All articles by Ross Biddiscombe

  • Sports gambling
    Industry Trends

    Sports broadcasting and the gambling boom


    Changes to laws related to gambling -particularly in the US - have led to a boom in activity among broadcasters, bookmakers, rights holders and data firms

  • cbc olympics 1
    Industry Trends

    Tokyo Olympics 2020: How CBC will cover the Summer Games


    Canada’s public service broadcaster will air 23 hours per day of coverage of the Tokyo Olympics, but producing such a large number of hours during the pandemic is presenting challenges for a broadcaster that must also provide coverage in English and French.

  • Indy 500 credit NBC sports
    Industry Trends

    Indy 500: Blackouts and embracing broadcast innovation


    The sporting spotlight on this weekend’s Indianapolis 500 is more intense than ever. Not only will the race be the largest spectator event since Covid-19 struck last spring, but also the 105th running of one of the world’s most iconic motor sports events has again raised the issue of the ...

  • shutterstock_1612225123
    Industry Trends

    Analysis: Why Super Bowl LV saw a drop in viewers


    Early analysis of the Super Bowl LV viewing figures paints a disappointing picture, with the continued effect of the Covid-19 pandemic, cable cord cutting and the surge in streaming services given as reasons for the 5.5% drop in viewers. 

  • shutterstock_1904265040
    Industry Trends

    Producing a cinematic Super Bowl


    This weekend’s Super Bowl LV will look very different with a less-than-half-full stadium of fans and referees in masks, but one thing remains the same – there will be plenty of innovation for the fans watching on TV, including new camera angles and augmented reality graphics. 

  • tokyo-2020-summer-olympic-games-national-stadium-in-tokyo
    Industry Trends

    Olympic postponement: Consequences for broadcasters


    In a Covid-19 free world, the Tokyo Olympics 2020 would have just come to a close, but the coronavirus pandemic means the event has been delayed until 2021. Ross Biddiscombe investigates what impact this is having on broadcasters across the world.

  • Bundesliga (schwarzdigitalcom shutterstock)
    Industry Trends

    Live TV sports rights to take a Covid-19 hit?


    As sports return to our screens, analysts are predicting a downturn in the sports broadcast rights market. But what will be the longer-term impact? Ross Biddiscombe investigates.

  • The last dance ESPN
    Industry Trends

    Covid content bridges the sports gap


    As major sports return following postponement due to coronavirus restrictions, Ross Biddiscombe looks at how broadcasters and OTTs have bridged the gap in sporting content.

  • Fury Wilder Getty
    Industry Trends

    Wilder vs Fury II: Fight night set to KO PPV records


    Boxing heavyweights Deontay Wilder and Tyson Fury are set for a championship clash in Las Vegas this weekend. But the real winners could be the broadcasters set to air the epic rematch, writes Ross Biddiscombe.

  • Boys watching super bowl 16x9
    Industry Trends

    Super Bowl LIV ratings mount comeback for NFL ahead of rights negotiations


    Super Bowl 2020 saw a slight increase in viewing figures for the American Football showpiece for the first time in four years – good news for the NFL ahead of another round of rights negotiations writes Ross Biddiscombe 

  • USA womens world cup credit FOX Sports
    Industry Trends

    Women’s World Cup scores with viewers worldwide


    The 2019 Women’s World Cup is drawing to a close, but the tournament has already broken viewing records worldwide, writes Ross Biddiscombe.

  • cricket credit Mitch Gunn shutterstock
    Executive Interviews

    Sundar Raman: Learn to innovate like live cricket


    Sports production needs to take innovations from cricket and lessons from the advertising world by putting consumers first, says Reliance Sport CEO Sundar Raman.

  • super bowl liii new england patriots la rams 2019
    Industry Trends

    Super Bowl LIII: Who watched the game?


    The final whistle of Super Bowl LIII sounded on Sunday ending its lowest scoring head-to-head in history and the build up to its perennially anticipated half-time show saw numerous high profile drop outs in support of Colin Kaepernick. Ross Biddiscombe explores how the event’s viewership fared.

  • Taskmaster 3x2
    Industry Trends

    Up to the Task: Selling comedy to the world


    Gameshow Taskmaster has been a standout hit for UKTV and is now entertaining audiences around the world. Creator Alex Horne and execs from UKTV and production company Avalon explain how the show was exported to 17 countries.

  • Justin Edmonds NFL Getty SINGLE USE ONLY
    Industry Trends

    DAZN: The Netflix of sports?


    Just two years old, DAZN has spent hundreds of millions acquiring sports rights in a bid to win subscribers to its subscription streaming service. But will its big spending ways pay off? Ross Biddiscombe profiles the OTT platform that’s disrupting the sports broadcasting industry.

  • Serie A Ronaldo football 2018 3x2
    Industry Trends

    How Serie A went OTT with IMG


    IMG’s entry into the OTT marketplace with its new Serie A service has ramped up the battle for sports audiences on digital platforms after a couple of years of cautious rights buying by the likes of Amazon and Facebook.

  • British eventing team celebrate gold at FEI source FEI Adam Fanthorpe
    Industry Trends

    The challenges of niche sports production


    Sports federations are increasingly partnering with sports producers to broadcast their niche events, IBC365 talks to leading sports producers about the do’s and don’t of covering smaller tournaments.

  • CBS Live 3x2
    Industry Trends

    The beautiful game of apps


    Sports apps are on the rise, able to deliver subscription income and other rewards to rights holders and sponsors, but we’re likely to see even greater development of the genre to benefit both the sports brands and their fans.

  • French football fans celebrate FIFA World Cup 2018 win
    Industry Trends

    The TV set triumphs at the World Cup


    The FIFA World Cup broke many television and online viewing records around the world, even if US audiences were down this year. But the big winner, in the age of the mobile, was arguably the traditional TV set.

  • BBC Fleabag 3x2
    Industry Trends

    The serious business of comedy


    The business of being funny is no laughing matter. Compared to genres like factual, reality and drama, comedy can be too expensive, too regionally specific and just too much of a risk.